Your in-store marketing

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.  

A planogram is a schematic drawing or plan that shows how merchandise is displayed in the store. The main point of creating a planogram is to place the products in the best way possible to increase sales. 
POP stands for point of purchase. A point of purchase, or POP short, is a location, a store where customers can see and purchase products. POP displays are advertising materials used to promote products. Displays are separate from the shelves where products are displayed. 
A pop-up store is a temporary establishment opened to sell products or services for a period of time. Unlike regular stores, a pop-up store is usually opened by brands that don’t have a physical location. However, big retailers like Target also open pop-up stores with different themes to create an amazing experience for shoppers. 
A POS displays is a promotional display that is placed near the checkout area to encourage impulse purchases and engage customers. POS stands for point of sale and that is why, unlike POP displays that can be placed all over the store, POS displays are right at the checkout. 
POSM stands for point-of-sale materials. These are materials and fixtures that help retailers and brands promote products and engage with customers. The best thing about POSM is that they come in all shapes and sizes to satisfy the needs of each brand. Depending on the type of product you are promoting, you can select from a range of materials. 
Price cuts mean lowering a product’s price to offer a discount to customers. They are used to increase sales and attract more shoppers. While most price cuts are received greatly by customers, there are cases in which price cuts can actually affect your brand’s image.
Product assortment also referred to as merchandise mix is the variety of products sold in a store.
Promotions include all of the activities done to promote a product, service, or brand to customers. Promotions include informing customers and attracting them to the store or to the business. The ultimate goal of promotions is to increase sales and brand loyalty.
Psychological pricing is a business practice in which retailers set prices lower than a whole number. For example, instead of pricing something at $5, you set the price at $4.99. People will acknowledge that the price is 4, not 5 dollars.