Your in-store marketing

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.  

Relationship retailing is a strategy adopted by retail businesses to increase customer loyalty and to create a relationship with their customers. There are different relationship retailing strategies and tactics that businesses can use, depending on their needs. 
Retail analytics is the process of collecting and analyzing data on customer behavior, sales, inventory, supply chain, and other retail processes. Retail analytics help retailers know how each process is performing and what are the parts they need to work on. Also, retail analytics can help show more about customers which will impact in-store promotions and overall in-store marketing strategy. 
Retail technology is a term that describes tech solutions that help retailers. No matter if we are talking about brick and mortar stores or eCommerce platforms, all retailers use types of retail technologies to increase productivity and eliminate repetitive tasks. 
Retailtainment comes for retail + entertainment. It is also known as experiential retail and it means offering customers an experience instead of simply promoting a product. Retailtainment is a marketing strategy in which retailers offer customers experiences in-store. It means disrupting the regular shopping activity and engaging with customers in a different way. 
A robotic display is a type of POP display that combines sound, motion, and light technology to make products come to life. Tokinomo is a robotic display that helps engage customers and offers an amazing experience in store.