Your in-store marketing

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.  

An impulse purchase is defined as the shopper’s tendency to buy a product or a service on the spur of the moment. Impulse purchases are triggered by emotions or feelings and they are not planned. 
Interactive displays are mounted devices that can be used to show images, clips, or simple text. Since they are interactive, they have a touchscreen that can be used by customers to make the images bigger, click on buttons, or select another image.
Inventory management is an approach to sourcing, distributing, and selling merchandise or raw and finished goods. Inventory management means the right amount of products, at the right time, in the right store. Even if 2 stores are from the same retail chain, it doesn’t mean they should have the same amount of products or even the same products available. 
An isolated store is defined as a retail store placed on the freeway or on a big road that doesn’t have any other retailers in its vicinity. This means that the isolated store is the only retailer from which customers can make a purchase in that area. This type of store is common on freeways where there are just a few shops spread over hundreds of miles.