A lot of things have changed since Coronavirus hit the world, and grocery retail makes no exception. Retail was told that experiential marketing will bring brick and mortar sales to new heights, but now Covid-19 just put everything on hold. You can’t create social gatherings, you can’t do sampling campaigns in stores, you shouldn’t encourage crowds, people don’t wanna touch things. So what can you do? It might look like a dead end for brick and mortar stores, but it isn’t. Retailtainment is
The past decade took retail through an entire wave of changes, as the digital capabilities of some of the most important players reached new levels, thus influencing others to follow. Whether we’re talking about areas like Social, Mobility, Analytics or Cloud, they have all contributed to strongly reshaping the future of retail as we know it.