Blog – TOKINOMO | shopping experience

The retail industry is rapidly evolving and technology has an important role to play in this. Since 80% of retail sales happen in-store, brick-and-mor...

Nicoleta
Jul 19,2023

retail technology

shopping experience

shopper marketing

Gamification in Retail: captivating shoppers through interactive elements

In today's highly competitive retail industry, businesses are constantly searching for innovative strategies to improve customer engagement, boost bra...

Nicoleta
Jul 12,2023

e-Grocery, Sustainability, and In-store merchandising - Weekly Snacks #47

Campaign Corner From farm to bag. Lay’s wants to show consumers that their chips are made out of real potatoes from loca...

Grocery shopping, retail ecosystems, and Sales increase - Weekly Snacks #44

Campaign corner Beer fight. No, we didn’t forget about this beer fight commercial at the Super Bowl. At a bar, a devoted...

Scan-and-go checkout, NRF Show, and Consumer behavior - Weekly Snacks #40

Campaign scoop M&M Lovin’. In this commercial, Maya Rudolph, a big fan of M&M's, shared that many people, including her,...

Inventory management, inflation ease, and drinking trends - Weekly Snacks #39

Campaign scoop A little taste of Hell. Philadelphia recently released a limited-edition product called "A Little Taste o...

Purpose Marketing, Metaverse, and Facial recognition - Weekly Snacks #33

Campaign scoop Purpose Marketing. What if a raccoon recycled more than you? Well, this might be true considering the lat...

Holiday drinking, DTC, and Customer Behaviour - Weekly Snacks #32

Campaign corner True self. Pineapple juice might not be the most common choice for most people. This commercial from Dol...

Shopper marketing books: 10 insightful reads for shopper marketing professionals

Every retail professional wants to stay on top of his game. Constantly learning about shopper behavior is a must in this...

Referral Marketing: The power of recommendations

Getting new customers is challenging, especially in this competitive industry. The acquisition cost is rising for both e...

Green retailing: 5 easy-to-implement practices

Times and trends are changing rapidly. Nowadays, sustainability and green initiatives are the centers of attention. The ...

Shopper Marketing Weekly Snacks #14

Campaign scoop A true commercial mash-up. What would be the weirdest combination of brands to promote their products? Th...

How to make your store more Instagramable with visual merchandising

People love to shop and this isn’t going to change. Even with the rising inflation and people saving up for an uncertain...

Shopper Marketing Weekly Snacks #10

Campaign scoop Blind Taste Test. How to show that people appreciate your flavored sparkling water? A blind taste test. I...

Private Label Success: Strategies to Market and Boost Sales for Your Store Brands

Groceryshop, Shrinkflation, and Halloween Sales - Weekly Snacks #73

Gen Alpha Consumers: Characteristics and tactics that will help you attract this generation

Same-day delivery, Holiday spending, and omnichannel retailing - Weekly Snacks #72

The Post-Purchase experience and its impact on customer loyalty

Tweets by Tokinomo

Private Label Success: Strategies to..

Revolutionizing Retail: how smart retail displays are reshaping the shopping experience