The retail industry is rapidly evolving and technology has an important role to play in this. Since 80% of retail sales happen in-store, brick-and-mor...
Nicoleta Nicoleta
Jul 19,2023
In today's highly competitive retail industry, businesses are constantly searching for innovative strategies to improve customer engagement, boost bra...
Nicoleta Nicoleta
Jul 12,2023
Campaign Corner From farm to bag. Lay’s wants to show consumers that their chips are made out of real potatoes from loca...
Campaign corner Beer fight. No, we didn’t forget about this beer fight commercial at the Super Bowl. At a bar, a devoted...
Campaign scoop M&M Lovin’. In this commercial, Maya Rudolph, a big fan of M&M's, shared that many people, including her,...
Campaign scoop A little taste of Hell. Philadelphia recently released a limited-edition product called "A Little Taste o...
Campaign scoop Purpose Marketing. What if a raccoon recycled more than you? Well, this might be true considering the lat...
Campaign corner True self. Pineapple juice might not be the most common choice for most people. This commercial from Dol...
Every retail professional wants to stay on top of his game. Constantly learning about shopper behavior is a must in this...
Getting new customers is challenging, especially in this competitive industry. The acquisition cost is rising for both e...
Times and trends are changing rapidly. Nowadays, sustainability and green initiatives are the centers of attention. The ...
Campaign scoop A true commercial mash-up. What would be the weirdest combination of brands to promote their products? Th...
People love to shop and this isn’t going to change. Even with the rising inflation and people saving up for an uncertain...
Campaign scoop Blind Taste Test. How to show that people appreciate your flavored sparkling water? A blind taste test. I...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.