If you recently took a walk through a nearby store (and I’m sure you did), you most certainly noticed the same in-store marketing and merchandising techniques: display booths, product sampling, shelf stoppers, TV screens and the good-old friend in-store radio.
As consumer demands become greater and customer loyalty gets harder to earn, it becomes more and more important for brands to enhance their in-store marketing to attract customers and offer them a fantastic experience. Here are a handful of ways to create the ultimate shopper experience.