Blog – TOKINOMO | shopping experience

Campaign corner Beer fight. No, we didn’t forget about this beer fight commercial at the Super Bowl. At a bar, a devoted Coors Light fan excitedly rev...

Nicoleta
Feb 28,2023

shopping experience

shopper marketing

retail trends

Scan-and-go checkout, NRF Show, and Consumer behavior - Weekly Snacks #40

Campaign scoop M&M Lovin’. In this commercial, Maya Rudolph, a big fan of M&M's, shared that many people, including her, love her. To highlight this, ...

Nicoleta
Jan 31,2023

Inventory management, inflation ease, and drinking trends - Weekly Snacks #39

Campaign scoop A little taste of Hell. Philadelphia recently released a limited-edition product called "A Little Taste o...

Purpose Marketing, Metaverse, and Facial recognition - Weekly Snacks #33

Campaign scoop Purpose Marketing. What if a raccoon recycled more than you? Well, this might be true considering the lat...

Holiday drinking, DTC, and Customer Behaviour - Weekly Snacks #32

Campaign corner True self. Pineapple juice might not be the most common choice for most people. This commercial from Dol...

Shopper marketing books: 10 insightful reads for shopper marketing professionals

Every retail professional wants to stay on top of his game. Constantly learning about shopper behavior is a must in this...

Referral Marketing: The power of recommendations

Getting new customers is challenging, especially in this competitive industry. The acquisition cost is rising for both e...

Green retailing: 5 easy-to-implement practices

Times and trends are changing rapidly. Nowadays, sustainability and green initiatives are the centers of attention. The ...

Shopper Marketing Weekly Snacks #14

Campaign scoop A true commercial mash-up. What would be the weirdest combination of brands to promote their products? Th...

How to make your store more Instagramable with visual merchandising

People love to shop and this isn’t going to change. Even with the rising inflation and people saving up for an uncertain...

Shopper Marketing Weekly Snacks #10

Campaign scoop Blind Taste Test. How to show that people appreciate your flavored sparkling water? A blind taste test. I...

Customer loyalty vs customer satisfaction in-store

Customer experiences come in all shapes and sizes. Some shoppers might be in a hurry and just want to grab a quick snack...

Shopper Marketing Weekly Snacks #09

Campaign scoop Grab them all! Increased interest in healthier food choices increased the consumption of plant-based food...

Shopper engagement: How to have the wow-factor in-store

Customers that step foot inside your store are ready to make a purchase or, at least, they are considering it. Unlike sh...

Endless aisles in Retail: How does it work?

In-stock levels, grocery prices, and AI in retail - Weekly Snacks #48

Brand loyalty tactics for FMCG brands

e-Grocery, Sustainability, and In-store merchandising - Weekly Snacks #47

Discretionary spending, Under-marketing, and Amazon Go Stores - Weekly Snacks #46

Tweets by Tokinomo

Endless aisles in Retail: How does i..

Grocery shopping, retail ecosystems, and Sales increase - Weekly Snacks #44