The past decade took retail through an entire wave of changes, as the digital capabilities of some of the most important players reached new levels, thus influencing others to follow. Whether we’re talking about areas like Social, Mobility, Analytics or Cloud, they have all contributed to strongly reshaping the future of retail as we know it.
Since the dawn of retail times, brands have been trying to gain a deeper understanding of how and why their shoppers purchase products. So many tried to find clear answers and strategies by simply crunching numbers and data, but there is always one sticking point – no two buyers are the same.