retail technology
shopper marketing
in-store promotions
Virtual store, Holiday tension, and Digital coupons - Weekly Snacks #34
Campaign Corner Snowman snack. When you have great snacks, everybody wants a taste. In this commercial, PepsiCo shows that snowmen are risking melting...
Nicoleta Nicoleta
Nov 29,2022
brick and mortar retail
in-store promotions
Rise in inflation influencing grocery advertising
A lot of events have happened in the last two years and most of them had an impact on the retail industry. The COVID-19 pandemic, the war in Ukraine, ...
Nicoleta Nicoleta
Jul 6,2022
Supermarket advertising with POP marketing
When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal o...
Types of in-store promotions that actually work
There is something we can all agree on: everybody loves a good in-store promotion. It doesn’t matter if it’s a discount,...
Why price-cuts and special offers are a bad idea for your FMCG brand
Ok, so you’ve been thinking for a few days about new ways of making people buy your products or services. Nothing really...
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