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Retail Marketing & Retail Technology Blog

Campaign corner Back to basics. Lowes Foods, a regional grocery chain, has introduced a new campaign for its private-label brand, Brown Bag. This bran...
Nicoleta Nicoleta
Jan 30,2024
Campaign corner Rebel beverage. The "Liquid Death x Rebel Moon: Mandatory Beverage of the Motherworld Commercial" was a joint promotion for Liquid Dea...
Nicoleta Nicoleta
Jan 23,2024
Campaign corner Just like winning. In the run-up to the Super Bowl LVIII, Frito-Lay's NFL playoff campaign features thre...
Happy New Year! In this first Weekly Snacks edition for 2024 we’ll show you the best ads and campaigns at the moment, re...
Campaign corner Santa’s wish. Santa, in a nationwide letter, has requested savory snacks instead of cookies this year, s...
Campaign corner Coca-Cola Christmas commercial. Coca-Cola encourages spreading winter cheer with "I Could Be Santa Claus...
Campaign corner Friendsgiving. To commemorate the 18th anniversary of the theatrical release of “Just Friends” on Novemb...
Campaign corner Too cool. Cat owners are aware that their beloved feline companions can exude an air of indifference—som...
Campaign corner Must be. Jameson Irish Whiskey, renowned for its exceptionally smooth taste and belonging to a widely re...
Campaign corner Pantalones. Matthew McConaughey and his spouse, Camila, introduced their latest collection of alcoholic ...
Campaign corner Show them that you care. Cesar’s new commercial shows that there are different ways to show your pet tha...
Campaign scoop Is it a commercial? Leslie David Baker and Phyllis Smith, former co-stars from The Office, share a casual...
Campaign corner This changes everything. Two months following the initiation of its marketing campaign focused on farmer...
The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching cons...

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