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Retail Marketing & Retail Technology Blog

Digital advertising dominates marketing strategies and that’s no surprise. However in-store media remains a powerful tool for engaging consumers and d...
Nicoleta Nicoleta
Mar 20,2025
Grocery inflation has become a defining challenge for consumers and retailers worldwide. As prices for essential goods continue to rise, shoppers are ...
Nicoleta Nicoleta
Mar 13,2025
Campaign corner We couldn’t start this monthly snacks edition without mentioning two of the best Super Bowl 2025 commerc...
We are back with the first monthly snacks of 2025 and our 100th edition! Let’s see what happened in retail in the last m...
2024 has finally come to an end. Yes, we can’t believe it either. We are a few hours away from entering 2025 and we want...
The holiday season is a time for joy, togetherness, and festive cheer—and brands often seize the opportunity to create c...
Seasonal trade marketing is a game-changer for FMCG brands. Holidays, cultural events, and changing seasons create windo...
Christmas is just around the corner and brands have started to release their Christmas campaign and commercial. Let’s se...
In-store retail media has evolved into a critical tool for engaging customers at the point of purchase. In today’s digit...
Campaign corner Halloween is one of the most appreciated holidays and brands are “fighting” to show their products with ...
Campaign corner Chilled for eternity. We haven’t talked about Liquid Death for a while, right? Well, if you are looking ...
Trade marketing is a crucial aspect of any business's success in today's highly competitive market. By effectively imple...
Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As co...
Campaign corner Smells like…Mayo? You know those great commercials for perfumes in which a celebrity goes on the mountai...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.