Blog – TOKINOMO | shopper marketing

Campaign corner Add some “bueno”. According to Tajín’s commercial, its blend of chili, lime, and salt boasts a unique flavor that matches the diversit...

Nicoleta
May 2,2023

shopper marketing

shopper experience

retail trends

Consumer Forecast 2024: How to Engage the Shopper Profiles of Tomorrow

A shopper profile is a description of a type or a set of customers. It describes the preferences and typicalities of a certain group of customers. Whi...

Nicoleta
Apr 26,2023

Shopping habits, Retail Media, and Virtual Fitting Rooms - Weekly Snacks #52

Campaign corner Taste tester. In Hershey’s commercial, we find out that Lane, a kid, chose to dress up as a Hershey's ta...

AI in Retail, online grocery, and virtual stores - Weekly Snacks #51

Campaign corner Only the best. In Farmer’s Dog’s commercial a woman shares the tale of how her family welcomed a golden ...

Lack of innovation, purpose marketing, and eCommerce sales - Weekly Snacks #50

Campaign corner Fill it up. Pot Noodle's latest campaign, "Nothing Fills a Hole Like Pot Noodle," presents Pot Noodle as...

Automated retail, trading down, and BNPL in grocery - Weekly Snacks #49

Campaign corner Bitter ending. Many things have bitter endings, but your beer doesn’t have to have one. Heineken Silver’...

In-stock levels, grocery prices, and AI in retail - Weekly Snacks #48

Campaign corner Smart Jar. Hellmann's, a popular mayonnaise brand, has released a new product called "Hellmann's Smart J...

e-Grocery, Sustainability, and In-store merchandising - Weekly Snacks #47

Campaign Corner From farm to bag. Lay’s wants to show consumers that their chips are made out of real potatoes from loca...

Discretionary spending, Under-marketing, and Amazon Go Stores - Weekly Snacks #46

Campaign corner Granny’s drink. Is Iced Tea a granny drink? Well, it depends if it’s Liquid Death Iced Tea. Also, it dep...

Urban Consumers, EuroShop 2023, and AI in Retail - Weekly Snacks #45

Campaign Corner Refreshing kiss. Starry has an interesting new commercial. While seated courtside during an NBA game, Ke...

Grocery shopping, retail ecosystems, and Sales increase - Weekly Snacks #44

Campaign corner Beer fight. No, we didn’t forget about this beer fight commercial at the Super Bowl. At a bar, a devoted...

Mass merchants, automation, and grocery inflation - Weekly Snacks #43

Campaign Corner Try it for yourself. Actor-turned-surgeon, Steve Martin, puts on quite a show during Super Bowl LVII in ...

Retail Media, Grocers Predictions, and the Super Bowl - Weekly Snacks #42

Campaign Corner Super Bowl Numbers. In preparation for this year's Super Bowl LVII, Heinz Ketchup is highlighting the c...

shopper marketing
Feb 7,2023

Delivery robots, Gen Alpha, and Shopping Priorities - Weekly Snacks #41

Campaign Corner Teasing the roast. In this commercial, Mr. Peanut, the famous Planters character, will participate in a ...

Robots in store, Livestream shopping, and Retail Sales - Weekly Snacks #56

Artificial intelligence in Retail: Great ways to use it

Time of the store, Mobile Shopping, and In-Store Disrupt 2023 - Weekly Snacks #55

In-Store Disrupt 2023 - Online event powered by Tokinomo

Shopping feed, InStore Disrupt, and Instacart Update - Weekly Snacks #54

Tweets by Tokinomo

Robots in store, Livestream shopping..

AR in Retail, Indie Revival, and Grocery purchases - Weekly Snacks #53