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Retail Marketing & Retail Technology Blog

The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching cons...
Campaign corner Halloween candy. Halloween is celebrated by trick-or-treating enthusiasts, talented bakers who create de...
Campaign corner 90’s icons. Little Spoon, known for reimagining children's food with healthier options, has launched a n...
Campaign corner Playfulness. Oreo’s newest commercial shows us what it means to be playful. While "I Love It" by Icona P...
Campaign corner Dog owners understand. When a dog snores loudly, its owner willingly gives up valuable bed space to ensu...
Campaign corner FUNdemental textbooks. Kraft Heinz is addressing parents' concerns about their children's return to scho...
The retail industry is constantly changing. Due to various external factors such as rising inflation or the COVID pandem...
Campaign corner Fansville. With the start of season 6 of 'Fansville,' numerous college football enthusiasts are depicted...
Campaign corner Hot dog straw. Yes, it is important to focus on sustainability in retail that is why the plastic straw h...
Campaign corner Great flavor. In an effort to promote his product and find out more about what consumers want, singer an...
In this article, we delve into the concept of Customer-Centric Retailing – what it entails, why it's crucial, and how it...
Campaign corner Light beer, strong promotion. Introducing the new Heineken Silver in the world of light beers. It promis...
Campaign corner Better with. Pepsi and agency Alma were recognized by the industry for their outstanding 2021 "Better Wi...
Campaign corner Dehydration. Is dehydration making you disappear? In Getorade’s new commercial, a basketball player prep...
Campaign scoop Meow Mix. What’s cuter than 1 cat singing a Meow Mix jingle? 5 cats dressed in denim singing the jingle l...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.