A lot of businesses were affected by the COVID-19 outbreak, that’s no secret, but some of them had to suffer a lot, especially during the lockdown. Supermarkets are on the ‘victims’ list, as it...

When you’re one of the top CPG brands of the world, you want to use the latest innovation and technology to promote your products. Johnson & Johnson breaks the ice in Portugal and disrupts the...

A few months ago, retailers were registering some fabulous numbers and analysts were already talking about a real boom, especially in the United States, where a 6.5% year-over-year growth was...

Omnichannel, multichannel retailing...they sound like some quite fancy words, don’t they? Well, not actually, especially after figuring out the differences between the two. But in order to do it,...

A lot of things have changed since Coronavirus hit the world, and grocery retail makes no exception. Retail was told that experiential marketing will bring brick and mortar sales to new heights,...

What is Retailtainment or experiential marketing?   If you ask marketers what is “Retailtainment” or experiential marketing, each one will give a different view on it. And probably all of them...

Retail advertising is one of those terms which recently gained some serious popularity, but what does it actually refer to? According to AdAge, it’s a type of advertising that can be divided in 2...

If you recently took a walk through a nearby store (and I’m sure you did), you most certainly noticed the same in-store marketing and merchandising techniques: display booths, product sampling,...

Retail robots have arrived, and they’re here to stay. And no, we’re not talking about the scenario of a science fiction movie, we’re just looking at how the retail industry has evolved over the...

The past decade took retail through an entire wave of changes, as the digital capabilities of some of the most important players reached new levels, thus influencing others to follow. Whether...

This year, Tokinomo, the ultimate shopper engagement tool, will attend EuroShop, the World’s No.1 Retail Trade Fair, in Düsseldorf, Germany between 16 - 20 February. This year's edition of...

Over the last year, eCommerce registered record growth and it doesn’t show any signs of slowing down. Some people find it easier to shop online, as it allows them to save time. Not only that, but...

Over the past decades, not much has changed in the retail world when it comes to techniques used to increase sales. Same-old in-store marketing methods, as well as somewhat boring merchandising...

We’re very happy to announce that Tokinomo raised a seed round of over €700,000, from EGV and a group of angel investors, mostly part of TechAngels.