retail technology
shopper marketing
in-store promotions
Virtual store, Holiday tension, and Digital coupons - Weekly Snacks #34
Campaign Corner Snowman snack. When you have great snacks, everybody wants a taste. In this commercial, PepsiCo shows that snowmen are risking melting...
Nicoleta Nicoleta
Nov 29,2022
retail marketing
future of retail
shopper experience
Top 7 Best Retail Marketing Books for Brands and Retailers
Retail is a challenging industry, considering how much it changed in the last few years. That’s why it is important to keep up with the latest trends....
Nicoleta Nicoleta
Nov 23,2022
Purpose Marketing, Metaverse, and Facial recognition - Weekly Snacks #33
Campaign scoop Purpose Marketing. What if a raccoon recycled more than you? Well, this might be true considering the lat...
Digital Signage for grocery advertising
People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the techniq...
Holiday drinking, DTC, and Customer Behaviour - Weekly Snacks #32
Campaign corner True self. Pineapple juice might not be the most common choice for most people. This commercial from Dol...
Recycling, Future of Food Retail, and Grocery Tech Graveyard- Weekly Snacks #31
Campaign Corner Beer on Netflix. Beer brands were shut down from Amazon Prime’s ads due to a recent policy that prohibit...
Brand recognition: Is your brand easy to spot?
When shoppers step foot inside a store thinking about buying a certain product is your brand top of mind? Can people spo...
Trendy foods, Target's Christmas, and Metaverse Cameos - Weekly Snacks #30
Campaign scoop Love the Holidays. Everybody loves the “holiday feeling”, right? That warm fuzzy feeling that you get whe...
Seasonal Marketing - Halloween Edition: "Spook" your customers into buying
Shoppers make emotional purchases and what better way to trigger those emotions than a seasonal marketing campaign? Ever...
Grocery inflation, Black Friday plans, and Higher-income shoppers - Weekly Snacks #29
Campaign corner Spooky delivery. Is there anything scarier than running out of candy? This Halloween, Uber Eats solves e...
Cleaning Supplies: How to increase sales in a "flat" category
When you are selling a CPG product in-store you know that you have a lot of competitors. While for some “attractive” pro...
Food inflation, in-store tech, and Gen Z Marketing - Weekly Snacks #28
Campaign corner Special Salmon: Loved Tormund Giantsbane from Game of Thrones? Then you are going to enjoy this campaign...
Successful CPG Product Launch In-store
If you already have a successful product line available in brick-and-mortar stores, then you know how challenging it is ...
Food-as-medicine, shopping apps, and high-tech expectations - Weekly Snacks #27
Campaign scoop Caring for your heart. It’s important to take care of your health and exercise constantly. Imagine going ...
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Purpose-driven marketing campaigns for FMCG brands
Virtual store, Holiday tension, and Digital coupons - Weekly Snacks #34
Top 7 Best Retail Marketing Books for Brands and Retailers
Purpose Marketing, Metaverse, and Facial recognition - Weekly Snacks #33
Digital Signage for grocery advertising

The new generation of POS displays will completely rock your world.

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