Tokinomo in-store advertising robots demo

In-store advertising can be less boring. It’s up to you.

Be honest: when was the last time you took a look at an in-store advertising campaign and said “Wow, this is so good! I wish I’d thought about this".  You don’t remember? Yeah, thought so.  It’s...

November 27, 2020
Tokinomo Facing the New Coronavirus Wave

Facing the new coronavirus wave. What should food retailers do?

2020 will surely be one of the years people will never forget. Unfortunately, not because something amazing happened and changed the lives of people from all over the world. Yes, we’re talking...

November 20, 2020
Tokinomo Instore Marketing- Price-cuts and special offers are a bad idea

Why price-cuts and special offers are a bad idea for your FMCG brand

Ok, so you’ve been thinking for a few days about new ways of making people buy your products or services. Nothing really interesting pops up, so there’s just one last thing you can do. Not...

November 5, 2020
Real-Time Marketing in Brick and Mortar Stores Tokinomo Blog Post

Real-time marketing in brick and mortar stores: dream or reality?

What is real-time marketing?  Real-time marketing means creating and distributing marketing content based on current events or trends and doing it on-the-fly, thus connecting consumers with your...

October 20, 2020
Tokinomo POS robotic display for Nutella

10 POP Displays any CPG brand should consider in 2020

Point of purchase (POP) displays have been around for a while, being effectively used by many brands. However, we’re constantly surprised by how creative some of them can get, as they manage to...

October 7, 2020
Jameson POSM with Tokinomo robots

The new generation of POS displays in grocery retail

If you run a business, or work within the ever changing world of consumer driven grocery retail, then you’ll know as well as we know that catching your customers attention is more important now...

September 29, 2020
How can CPG brands cope with the change in grocery retail?

Turning point in grocery retail. How can CPG brands cope with it?

COVID-19 has a bigger than initially expected impact on communities, as well as businesses from all across the world. Many industries felt its effects immediately, some of them being more affected...

September 22, 2020
robotic alternative to sampling campaigns

Smart alternatives to sampling campaigns in supermarkets during Covid-19

A lot of businesses were affected by the COVID-19 outbreak, that’s no secret, but some of them had to suffer a lot, especially during the lockdown. Supermarkets are on the ‘victims’ list, as it...

September 15, 2020
Johnson&Johnson In-Store Marketing Campaign

Johnson & Johnson's first Tokinomo campaign in Portugal is on!

When you’re one of the top CPG brands of the world, you want to use the latest innovation and technology to promote your products. Johnson & Johnson breaks the ice in Portugal and disrupts the...

September 8, 2020

The Golden Rules of POP Advertising in Grocery Retail

A few months ago, retailers were registering some fabulous numbers and analysts were already talking about a real boom, especially in the United States, where a 6.5% year-over-year growth was...

August 7, 2020
Omnichannel Retail

Omnichannel Retail: How It Will Impact The Future of Brick-and-Mortar Stores

Omnichannel, multichannel retailing...they sound like some quite fancy words, don’t they? Well, not actually, especially after figuring out the differences between the two. But in order to do it,...

July 14, 2020

How Will Coronavirus Impact the Future of Supermarket and Brick-and-Mortar Retail?

A lot of things have changed since Coronavirus hit the world, and grocery retail makes no exception. Retail was told that experiential marketing will bring brick and mortar sales to new heights,...

June 25, 2020
Grocery Retail Shopper Engagement, Retailtainment, Experiential Marketing

Retailtainment: Why Experiential Retail Is the Future of Shopper Engagement

What is Retailtainment or experiential marketing?   If you ask marketers what is “Retailtainment” or experiential marketing, each one will give a different view on it. And probably all of them...

June 18, 2020
3 Tips to Win at Retail Advertising in 2020 - Tokinomo

3 Tips to Win at Retail Advertising in 2020

Retail advertising is one of those terms which recently gained some serious popularity, but what does it actually refer to? According to AdAge, it’s a type of advertising that can be divided in 2...

April 1, 2020

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