A lot of things have changed since Coronavirus hit the world, and grocery retail makes no exception. Retail was told that experiential marketing will bring brick and mortar sales to new heights, but now Covid-19 just put everything on hold. You can’t create social gatherings, you can’t do sampling campaigns in stores, you shouldn’t encourage crowds, people don’t wanna touch things. So what can you do? It might look like a dead end for brick and mortar stores, but it isn’t. Retailtainment is
What is Retailtainment or experiential marketing? If you ask marketers what is “Retailtainment” or experiential marketing, each one will give a different view on it. And probably all of them would be right, because experiential marketing comes in many forms. Every activity you do for your CPG brand that looks like a random happening or disrupts the common landscape that your customers are used to seeing, everything that gives clients an out-of-the-ordinary shopping experience, that’s
Retail advertising is one of those terms which recently gained some serious popularity, but what does it actually refer to? According to AdAge, it’s a type of advertising that can be divided in 2 directions: local and national advertising. Those who own a single location, in a single market, usually engage in local retail advertising, through local media, in their attempt to reach customers near their location. Retailers that managed to expand their operations across the country need, of
If you recently took a walk through a nearby store (and I’m sure you did), you most certainly noticed the same in-store marketing and merchandising techniques: display booths, product sampling, shelf stoppers, TV screens and the good-old friend in-store radio.
Retail robots have arrived, and they’re here to stay. And no, we’re not talking about the scenario of a science fiction movie, we’re just looking at how the retail industry has evolved over the past years and what’s next for it.