Brands all over the world are trying to find better ways to engage with their customers. However, most of them make the same mistake: they market their products to a general audience. There is no...

Multichannel retail, omnichannel retail, harmonized retail. Are they simple buzzwords? While all of them have buzzword potential, they are actual strategies that can help brick and mortar stores...

The retail sector seems to slowly get back on track after the hit it received during the pandemic. While online retailers saw a rise in sales, many brick-and-mortar stores were closed or...

Customers step foot inside the store and they are bombarded with hundreds of options. 10 types of hair products, 20 brands that sell the same product with a different label, 7 different flavors,...

In-store advertising is essential for both brands and retailers. FMCG brands have the opportunity to promote their products, to capture the attention of customers and to increase brand awareness....

The pandemic changed the way we did many things. One of the things that are not going to be the same as it used to be in 2019 is shopping. Yes, eCommerce is gaining more popularity, but brick and...

We can’t live without products, but we can’t also live without experience. That’s why shopping now has become much more than a simple chore we do on the weekend. Retailers are looking for better...

One of the most important skills is the power to adapt in difficult situations. While some simply adapt, others find innovative ways to tackle the problem. During this pandemic, all industries...

Brands are “fighting” to get the attention of customers and it is no easy task. There are hundreds of brands and it is hard to stay on top of the competition and be top of mind for shoppers. 

We are pleased to announce that we have made a series of far-reaching new improvements, clarifications, and additions to Tokinomo’s Cloud Platform.

Brick and mortar stores are considered old-fashioned and many customers are turning to online platforms to make their grocery shopping. However, there are still powerful and innovative brands that...

Retail is changing as we speak. COVID-19, the iceberg that hit the whole retail industry is slowly (too slowly) melting away, but its effects will continue to impact this industry for many years....

The last mile is the hardest, but it is also the most rewarding. This is also true in retailing. While retailers focus on getting their customers inside the shops, they forget about the most...

What better way to amaze customers than to bring something new to the table (or should we say shelf)? Shoppers in Auchan stores in France were astonished by their favorite laundry detergent, Le...