Retail advertising is one of those terms which recently gained some serious popularity, but does it actually refer to?

If you recently took a walk through a nearby store (and I’m sure you did), you most certainly noticed the same in-store marketing and merchandising techniques: display booths, product sampling, shelf stoppers, TV screens and the good-old friend in-store radio.

Retail robots have arrived, and they’re here to stay. And no, we’re not talking about the scenario of a science fiction movie, we’re just looking at how the retail industry has evolved over the past years and what’s next for it.

The past decade took retail through an entire wave of changes, as the digital capabilities of some of the most important players reached new levels, thus influencing others to follow. Whether we’re talking about areas like Social, Mobility, Analytics or Cloud, they have all contributed to strongly reshaping the future of retail as we know it.

This year, Tokinomo, the ultimate shopper engagement tool, will attend EuroShop, the World’s No.1 Retail Trade Fair, in Düsseldorf, Germany between 16 - 20 February. This year's edition of EuroShop will bring together 2,300 exhibitors from more than 60 countries. 114,000 trade visitors from around the world are expected for this retail fair in Düsseldorf. About EuroShop, the World's no. 1 Retail Trade Fair EuroShop provides an indispensable information platform, trend hotspot and network for