Campaign scoop Keeping it cool. Some things should never change, while others might need some refreshing from time to time. Sprite’s latest commercial...
Nicoleta Nicoleta
Aug 9,2022
Campaign scoop The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. Heinz created a simple, yet pow...
Nicoleta Nicoleta
Aug 2,2022
Getting new customers is challenging, especially in this competitive industry. The acquisition cost is rising for both e...
Campaign corner La dolce vita. It’s time to live your best life. At least that’s what Velveeta is preaching in their com...
Times and trends are changing rapidly. Nowadays, sustainability and green initiatives are the centers of attention. The ...
Campaign scoop Thor’s Love for OldSpice. Playing Thor on stage is a hard job and without Old Spice, it seems almost impo...
Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best...
Campaign scoop A true commercial mash-up. What would be the weirdest combination of brands to promote their products? Th...
A lot of events have happened in the last two years and most of them had an impact on the retail industry. The COVID-19 ...
Campaign scoop Saving up. Prices have gone up on almost everything, including gas. Carpooling, choosing public transport...
It’s almost the end of June and the world seems to be filled with rainbow-colored flags. The retail industry is no stran...
Campaign scoop Gold Lions. The Cannes Lions International Festival of Creativity took place just a few days ago and Ogil...
People love to shop and this isn’t going to change. Even with the rising inflation and people saving up for an uncertain...
Campaign scoop Music and food. What do brand activations and eggs 🥚 have in common? Apparently, a lot. Just Eggs wants ...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.