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Retail Marketing & Retail Technology Blog

Trade marketing is a crucial aspect of any business's success in today's highly competitive market. By effectively implementing trade marketing strate...
Nicoleta Nicoleta
Sep 17,2024
Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As consumer behavior shifts and dig...
Nicoleta Nicoleta
Sep 13,2024
Campaign corner Smells like…Mayo? You know those great commercials for perfumes in which a celebrity goes on the mountai...
Retail media has become increasingly influential in the grocery sector, revolutionizing the way brands connect with cons...
Creating a seamless and unified shopping experience has become paramount. Retailers must effectively blend their online ...
Interactive displays have become an indispensable tool for businesses and organizations seeking to engage their audience...
Understanding consumer decision-making is crucial for businesses seeking to capture the attention and loyalty of their t...
Sensory marketing is a powerful tool that can greatly impact shopper engagement. It taps into the various senses of cons...
In today's ever-evolving business landscape, demand creation has become a crucial aspect of success for companies across...
Programmatic advertising has revolutionized the media buying landscape, offering unprecedented efficiency and precision....
In today's digital age, the retail industry is undergoing a significant transformation. Connected retail, also known as ...
The retail value chain is a crucial concept that businesses must understand in order to succeed in today's competitive m...
Category Management plays a pivotal role in the intricate landscape of retail, yet its essence extends beyond mere simpl...
The customer journey is a complex path, fraught with uncertainties and challenges. 70.19% of online shopping carts end u...

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