the state of in-store marketing

Expert round-up: The state of in-store marketing in 2021

Retail is changing as we speak. COVID-19, the iceberg that hit the whole retail industry is slowly (too slowly) melting away, but its effects will continue to impact this industry for many years....

April 13, 2021
last-mile advertising

Last-mile advertising: Connect with customers at the point of purchase

The last mile is the hardest, but it is also the most rewarding. This is also true in retailing. While retailers focus on getting their customers inside the shops, they forget about the most...

April 9, 2021
Henkel Le Chat Tokinomo Robots

Henkel made Le Chat “scratch” 159% more sales in Auchan, France

What better way to amaze customers than to bring something new to the table (or should we say shelf)? Shoppers in Auchan stores in France were astonished by their favorite laundry detergent, Le...

March 25, 2021
in-store influencer marketing Danone Tokinomo

In-store influencer marketing? Let Danone show you how it’s done!

Danone is definitely an FMCG brand that loves connecting with its customers. That is why they decided to create an influencer marketing campaign with Cláudia Vieira, their brand ambassador in...

March 16, 2021
storytelling in retail

Storytelling in retail: how to do it right at the point-of-sale

Everybody loves stories, right? When we were kids we fell asleep listening to them, when we were teens we fell in love with their help, and even as adults we still like a good story. Storytelling...

March 8, 2021

Tokinomo's Insider Scoop: March 2021

Tokinomo HQ says HI! Before talking business, we want to take a moment to send all the best wishes to our partners around the world. We truly hope you are staying healthy and coping well with this...

March 2, 2021
Retail Conferences and Trade Shows still happening during Covid-19

10 Retail Conferences and Trade Shows Still Happening in 2021

The retail industry, like so many other industries, is currently being rocked hard by the Coronavirus which has unfortunately resulted in many conferences and trade shows being canceled. Social...

March 1, 2021

Interruption marketing: How to ace it in brick and mortar stores

We are bombarded with ads, promotions, and banners every day. Open the browser, you get 3 ads, open the email, 5 cold messages. Of course, due to the massive amount of ads, customers are no longer...

February 19, 2021
C.A.R.L.Y shopper

In-store marketing for the C.A.R.L.Y shopper

Is H.E.N.R.Y gone yet? C.A.R.L.Y  is coming into the stores and it’s coming faster than expected. C.A.R.L.Y  is the new segment of shoppers who are prepared to enter your store, look out for...

February 9, 2021

Trade marketing challenges and how to tackle them

How can you make sure that you reach the shelves of the biggest retailers? How can you increase brand awareness and customer loyalty? How can you promote your products efficiently? 

January 28, 2021
in-store marketing

How to use technology in your in-store marketing strategy?

Technology is improving as we speak. Robots exist, IoT is here to support your business, AI can help you amaze your customers, and VR can help you travel in a different world. 

January 19, 2021
Tokinomo news

Tokinomo's Insider Scoop: January 2021

Happy New Year and all the best from Tokinomo's HQ! May 2021 be filled with joy and lots of Tokinomo campaigns all over the world. That being said, let's see what happened since the last time we...

January 6, 2021
Tokinomo In-store advertising trends to follow in 2021

In-store advertising trends to follow in 2021

In-store advertising trends need to be followed because it’s getting harder and harder to attract and engage customers. Retailers and brands are looking for new ways to entertain shoppers and make...

January 5, 2021
in-store promotions

Types of in-store promotions that actually work

There is something we can all agree on: everybody loves a good in-store promotion. It doesn’t matter if it’s a discount, a BOGO deal, or a 50% off for the second product, people will be...

December 17, 2020

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