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Gamification, Shopping habits, and C..

shopper marketing
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Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103
Campaign corner It’s not just water. Culligan is launching its first-ever global brand campaign, “It’s just water until it’s Culligan,” as part of an ...
Nicoleta Nicoleta
May 6,2025
boost retail sales
retail media
grocery
Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience
Social media can be daunting for grocers. Between keeping up with ever-evolving trends, generating consistent content, and maintaining multiple platfo...
Nicoleta Nicoleta
Apr 15,2025
Cross-Promotional Strategies Using In-Store Retail Media
Retail is constantly changing and integrating the most recent technologies. However, there are still some “old-school” o...
Grocery personalization, Customer sentiment, and TikTok Shopping - Monthly snacks #102
Campaign corner In this edition, we focus on March Madness. Let’s take a look at two great commercials.
What makes in-store media more effective than online advertising
Digital advertising dominates marketing strategies and that’s no surprise. However in-store media remains a powerful too...
How Grocery Inflation is Driving Private-Label Growth
Grocery inflation has become a defining challenge for consumers and retailers worldwide. As prices for essential goods c...
Fresh Produce, Sales Decline, and Digitally engaged shoppers - Monthly snacks #101
Campaign corner We couldn’t start this monthly snacks edition without mentioning two of the best Super Bowl 2025 commerc...
The rise of connected commerce: more than just retail media
Commerce media is having a moment, with the market expected to exceed $112 billion by 2025. But despite its explosive gr...
AI and Automation: How does it impact retail media
Artificial Intelligence and automation are revolutionizing in-store retail media, transforming how retailers engage with...
In-Store Retail Media for Private-Label Brands
Private-label brands are reshaping the retail landscape. Known for affordability and quality, these brands are thriving,...
Digital platforms, NRF 2025, and Discounters- Monthly Snacks #100
We are back with the first monthly snacks of 2025 and our 100th edition! Let’s see what happened in retail in the last m...
Retail Marketing for the customers of tomorrow
Millennials are reaching middle age, and baby boomers are retiring. Enter Gen Z and Gen Alpha, the customers of tomorrow...
Benefits of In-Store Retail Media for CPG Brands
In an era of rapid change in consumer behavior and retail dynamics, Consumer Packaged Goods (CPG) brands are turning to ...
Overcoming Retail Media Challenges: Strategies for Success
Retail media is rapidly transforming how brands connect with consumers, but succeeding in this dynamic space is far from...
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Gamification, Shopping habits, and Customer centricity - Monthly Snacks #104
Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103
Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience
Cross-Promotional Strategies Using In-Store Retail Media
Grocery personalization, Customer sentiment, and TikTok Shopping - Monthly snacks #102

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