A few months ago, retailers were registering some fabulous numbers and analysts were already talking about a real boom, especially in the United States, where a 6.5% year-over-year growth was expected. However, March came and we all know the story.
Omnichannel, multichannel retailing...they sound like some quite fancy words, don’t they? Well, not actually, especially after figuring out the differences between the two. But in order to do it, you need to imagine a specific situation…One of your customers visits your website, in an attempt to find a new pair of running shoes. After searching for a few minutes, he finally comes across exactly what he was looking for, but decides not to buy it at that very moment. Nothing special so far. A
A lot of things have changed since Coronavirus hit the world, and grocery retail makes no exception. Retail was told that experiential marketing will bring brick and mortar sales to new heights, but now Covid-19 just put everything on hold. You can’t create social gatherings, you can’t do sampling campaigns in stores, you shouldn’t encourage crowds, people don’t wanna touch things. So what can you do? It might look like a dead end for brick and mortar stores, but it isn’t. Retailtainment is
What is Retailtainment or experiential marketing? If you ask marketers what is “Retailtainment” or experiential marketing, each one will give a different view on it. And probably all of them would be right, because experiential marketing comes in many forms. Every activity you do for your CPG brand that looks like a random happening or disrupts the common landscape that your customers are used to seeing, everything that gives clients an out-of-the-ordinary shopping experience, that’s
Retail advertising is one of those terms which recently gained some serious popularity, but what does it actually refer to? According to AdAge, it’s a type of advertising that can be divided in 2 directions: local and national advertising. Those who own a single location, in a single market, usually engage in local retail advertising, through local media, in their attempt to reach customers near their location. Retailers that managed to expand their operations across the country need, of