Blog – TOKINOMO (5)

The Power of Customer-Centric Retailing

In this article, we delve into the concept of Customer-Centric Retailing – what it entails, why it's crucial, and how it...

Post-purchase experience, Online grocery shopping, and Chatbots - Weekly Snacks #67

Campaign corner Light beer, strong promotion. Introducing the new Heineken Silver in the world of light beers. It promis...

Enhancing Retail Experiences: The Power of In-Store Media Networks

In today's rapidly evolving retail landscape, technology continues to reshape the way consumers interact with brands and...

Dynamic pricing, Gen Z, and Financial burdens - Weekly Snacks #66

Campaign corner Better with. Pepsi and agency Alma were recognized by the industry for their outstanding 2021 "Better Wi...

Retail pricing strategies: Which one is the right one for your FMCG products?

Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this ...

Biometric payment, grocery insights, and free returns - Weekly Snacks #65

Campaign corner Dehydration. Is dehydration making you disappear? In Getorade’s new commercial, a basketball player prep...

Retail Tech Checklist: What does a brick and mortar retailer need in its tech stack?

While the COVID-19 pandemic has speeded up the adoption of online shopping, this doesn’t mean that brick-and-mortar stor...

BNPL decline, online groceries, and the supply chain - Weekly Snacks #64

Campaign scoop Meow Mix. What’s cuter than 1 cat singing a Meow Mix jingle? 5 cats dressed in denim singing the jingle l...

Revolutionizing Retail: how smart retail displays are reshaping the shopping experience

The retail industry is rapidly evolving and technology has an important role to play in this. Since 80% of retail sales ...

Online sales, Grocery digital path, and Multicultural aisles - Weekly Snacks #63

Campaign corner Peculiar mural. Planters introduces its new line of flavored cashew snacks with an “interesting” commerc...

Gamification in Retail: captivating shoppers through interactive elements

In today's highly competitive retail industry, businesses are constantly searching for innovative strategies to improve ...

Food waste, Grocery trends, and Back-to-school - Weekly Snacks #62

Campaign corner Hate comments. Liquid Death did it again. The brand released a complete music video this week for one of...

10 essential retail metrics and KPIs for brick and mortar retailers

While you might think that only sales are the indicator of a top-performing store, there are various KPIs and metrics th...

4th of July, Unattended retail, and Shopping Hub - Weekly Snacks #61

Campaign corner Superbowl excitement. Pepsi is bringing the excitement of the Super Bowl halftime show to the UEFA Champ...

The importance of data analytics for brick and mortar stores

It's time to dive into the world of data analytics and how it can supercharge brick-and-mortar stores. In this article, ...

Best Practices for Placing and Managing Interactive Displays

The Role of Emotions in Consumer Decision-Making

The Impact of Sensory Marketing on Shopper Engagement

Next Generation Demand Creation

Programmatic Advertising: A Beginner's Guide to Media Buying

Tweets by Tokinomo

Retail Marketing & Retail Technology Blog

Best Practices for Placing and Manag..