If you are looking to increase sales in your store, you will need to boost product visibility. With stiff competition from the e-Commerce market and constant access to smartphones where shoppers can research products online before buying, product visibility in-store can make or break a sale.
The retail sector continues to evolve at breakneck speed. New consumer preferences are forcing the market to adapt in order to survive. Today’s retail innovations are becoming more diverse, and often technology and personalization are part of them.
As consumer demands become greater and customer loyalty gets harder to earn, it becomes more and more important for brands to enhance their in-store marketing to attract customers and offer them a fantastic experience. Here are a handful of ways to create the ultimate shopper experience.
In 2018, Tokinomo won the big innovation award at RBTE LONDON, the leading event for retail technology.
Since the dawn of retail times, brands have been trying to gain a deeper understanding of how and why their shoppers purchase products. So many tried to find clear answers and strategies by simply crunching numbers and data, but there is always one sticking point – no two buyers are the same.