If you recently took a walk through a nearby store (and I’m sure you did), you most certainly noticed the same in-store marketing and merchandising techniques: display booths, product sampling, shelf stoppers, TV screens and the good-old friend in-store radio.
Over the last year, eCommerce registered record growth and it doesn’t show any signs of slowing down. Some people find it easier to shop online, as it allows them to save time. Not only that, but they can buy the things they want or need from the comfort of their own homes. 
Over the last two decades, the shopping experience has changed dramatically. With the majority of retailers now having an online presence, including large brands and independent boutiques, buying products over the internet has never been easier.