If you recently took a walk through a nearby store (and I’m sure you did), you most certainly noticed the same in-store marketing and merchandising techniques: display booths, product sampling, shelf stoppers, TV screens and the good-old friend in-store radio.
The past decade took retail through an entire wave of changes, as the digital capabilities of some of the most important players reached new levels, thus influencing others to follow. Whether we’re talking about areas like Social, Mobility, Analytics or Cloud, they have all contributed to strongly reshaping the future of retail as we know it.
Over the last year, eCommerce registered record growth and it doesn’t show any signs of slowing down. Some people find it easier to shop online, as it allows them to save time. Not only that, but they can buy the things they want or need from the comfort of their own homes. 
Over the last two decades, the shopping experience has changed dramatically. With the majority of retailers now having an online presence, including large brands and independent boutiques, buying products over the internet has never been easier.
The 2019 edition of How To Web Conference was the 10th anniversary of it, and the event celebrated by focusing on Better Products and Faster Growth. The conference gathered a wealth of international brands, ranging from Dropbox, Shopify, Booking.com, Uber, Seedcamp, Airbnb, Pinterest, to Google, GrowthHackers, Revolut, Eventbrite, Fitbit, Bitdefender, 2checkout, Omniconvert, just to name a few of the giants that were present.