Campaign corner Granny’s drink. Is Iced Tea a granny drink? Well, it depends if it’s Liquid Death Iced Tea. Also, it depends if your granny listens to...
Nicoleta Nicoleta
Mar 14,2023
Didn’t get a chance to go to EuroShop 2023? Don’t worry, we’ll give you a quick overview of the most important topics discussed at the event. Also, we...
Nicoleta Nicoleta
Mar 7,2023
Campaign Corner Try it for yourself. Actor-turned-surgeon, Steve Martin, puts on quite a show during Super Bowl LVII in ...
Campaign scoop No Judgment. Drinking a cold beer at work might be satisfying, but not such a great idea. In this ad, Pau...
Holiday commercials Macy is speechless. You know the moment when you give somebody you love a gift and hold your breath ...
The new year is just around the corner which means it’s time to plan the new year’s schedule. If you are a retail profes...
The battle of Christmas commercials Asda’s Elf.  This Christmas commercial is witty and funny thanks to Buddy the Elf. Y...
Campaign Corner Snowman snack. When you have great snacks, everybody wants a taste. In this commercial, PepsiCo shows th...
People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the techniq...
When you are selling a CPG product in-store you know that you have a lot of competitors. While for some “attractive” pro...
If you already have a successful product line available in brick-and-mortar stores, then you know how challenging it is ...
Campaign corner La dolce vita. It’s time to live your best life. At least that’s what Velveeta is preaching in their com...
Campaign scoop A true commercial mash-up. What would be the weirdest combination of brands to promote their products? Th...
Campaign scoop Music and food. What do brand activations and eggs 🥚 have in common? Apparently, a lot. Just Eggs wants ...

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