A few months ago, retailers were registering some fabulous numbers and analysts were already talking about a real boom, especially in the United States, where a 6.5% year-over-year growth was expected. However, March came and we all know the story.
Omnichannel, multichannel retailing...they sound like some quite fancy words, don’t they? Well, not actually, especially after figuring out the differences between the two. But in order to do it, you need to imagine a specific situation…One of your customers visits your website, in an attempt to find a new pair of running shoes. After searching for a few minutes, he finally comes across exactly what he was looking for, but decides not to buy it at that very moment. Nothing special so far. A
If you are looking to increase sales in your store, you will need to ensure your products are visible to clients. To boost product visibility you may need to get more creative, without bombarding your customers with too many messages. The e-Commerce market is pushing competition to new levels, and with constant access to smartphones where shoppers can research products online, product visibility in-store can make or break a sale.