retail marketing
customer experience
brand marketing
Brand loyalty tactics for FMCG brands
In this competitive industry, it’s crucial to maintain your loyal customers. Nowadays, shoppers have so many options to choose from and it’s getting h...
Nicoleta Nicoleta
Mar 22,2023
retail sales
retail marketing
customer experience
Retail Merchandising Best Practices for Grocers
Retail merchandising is a critical aspect of the grocery industry that can greatly impact the success of a store. The way products are displayed, orga...
Nicoleta Nicoleta
Feb 15,2023
Seasonal Marketing - Halloween Edition: "Spook" your customers into buying
Shoppers make emotional purchases and what better way to trigger those emotions than a seasonal marketing campaign? Ever...
Customer perception, shrinkflation, and shoplifting Weekly Snacks #24
Campaign scoop Forgotten password. Streaming services are great, especially for true fans. What happens when a football ...
Shopper Marketing Weekly Snacks #20
Campaign scoop No compromise. We all know that family vacations are not considered relaxing. Pepsi Zero is here for all ...
Brand voice: How to create the voice of your FMCG brand
In the retail industry, competition is fierce and brands need to do everything in their power to make sure that they att...
Customer insights: How to collect and take advantage of customer data
Considering how competitive and ever-changing the retail industry is, retailers need to find better ways to entertain an...
Customer experience trends in retail to follow in 2022
2022 is just a few days away and it’s important to prepare your strategy for next year. Taking into account the Pandemic...
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