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Retail Marketing & Retail Technology Blog

Shrinkflation is a real problem and consumers are getting worried. Actually, recent studies show that 64% of customers are concerned about this “trend...
Nicoleta Nicoleta
Oct 4,2023
Campaign corner Hot dog straw. Yes, it is important to focus on sustainability in retail that is why the plastic straw has been replaced by paper stra...
Nicoleta Nicoleta
Aug 29,2023
In this article, we delve into the concept of Customer-Centric Retailing – what it entails, why it's crucial, and how it...
Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this ...
While the COVID-19 pandemic has speeded up the adoption of online shopping, this doesn’t mean that brick-and-mortar stor...
After the Pandemic changed the way we shop, customers are expecting a lot more from retailers. A lot of consumers got us...
In this competitive industry, it’s crucial to maintain your loyal customers. Nowadays, shoppers have so many options to ...
Retail merchandising is a critical aspect of the grocery industry that can greatly impact the success of a store. The wa...
Shoppers make emotional purchases and what better way to trigger those emotions than a seasonal marketing campaign? Ever...
Campaign scoop Forgotten password. Streaming services are great, especially for true fans. What happens when a football ...
Campaign scoop No compromise. We all know that family vacations are not considered relaxing. Pepsi Zero is here for all ...
In the retail industry, competition is fierce and brands need to do everything in their power to make sure that they att...
Considering how competitive and ever-changing the retail industry is, retailers need to find better ways to entertain an...
2022 is just a few days away and it’s important to prepare your strategy for next year. Taking into account the Pandemic...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.