Blog – TOKINOMO | customer experience

Campaign corner Hot dog straw. Yes, it is important to focus on sustainability in retail that is why the plastic straw has been replaced by paper stra...

Nicoleta
Aug 29,2023

shopper marketing

customer experience

retailtainment

The Power of Customer-Centric Retailing

In this article, we delve into the concept of Customer-Centric Retailing – what it entails, why it's crucial, and how it's shaping the way retailers e...

Nicoleta
Aug 16,2023

Retail pricing strategies: Which one is the right one for your FMCG products?

Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this ...

Retail Tech Checklist: What does a brick and mortar retailer need in its tech stack?

While the COVID-19 pandemic has speeded up the adoption of online shopping, this doesn’t mean that brick-and-mortar stor...

Endless aisles in Retail: How does it work?

After the Pandemic changed the way we shop, customers are expecting a lot more from retailers. A lot of consumers got us...

Brand loyalty tactics for FMCG brands

In this competitive industry, it’s crucial to maintain your loyal customers. Nowadays, shoppers have so many options to ...

Retail Merchandising Best Practices for Grocers

Retail merchandising is a critical aspect of the grocery industry that can greatly impact the success of a store. The wa...

Seasonal Marketing - Halloween Edition: "Spook" your customers into buying

Shoppers make emotional purchases and what better way to trigger those emotions than a seasonal marketing campaign? Ever...

Customer perception, shrinkflation, and shoplifting Weekly Snacks #24

Campaign scoop Forgotten password. Streaming services are great, especially for true fans. What happens when a football ...

Shopper Marketing Weekly Snacks #20

Campaign scoop No compromise. We all know that family vacations are not considered relaxing. Pepsi Zero is here for all ...

Brand voice: How to create the voice of your FMCG brand

In the retail industry, competition is fierce and brands need to do everything in their power to make sure that they att...

customer experience
Mar 1,2022

Customer insights: How to collect and take advantage of customer data

Considering how competitive and ever-changing the retail industry is, retailers need to find better ways to entertain an...

customer experience
Dec 14,2021

Customer experience trends in retail to follow in 2022

2022 is just a few days away and it’s important to prepare your strategy for next year. Taking into account the Pandemic...

POP Display Costs: Navigating the Economics of In-Store Promotion

Holiday Shopping Tool, Black Friday Sales, and Sampling - Weekly Snacks #82

Point of Purchase (POP) Displays: Learn EVERYTHING about them

Point of Purchase: What it is, how it works

In-app shopping, generative AI, and personalization - Weekly Snacks #81

Tweets by Tokinomo

POP Display Costs: Navigating the Ec..

Tech budget, Advertising clutter, and Retail peak season - Weekly Snacks #69