Blog – TOKINOMO | customer experience

In today's digital age, the retail industry is undergoing a significant transformation. Connected retail, also known as omnichannel retail, is revolut...

Talida Munteanu
Jun 27,2024

Retail Value Chain: Understanding Its Importance for Business

The retail value chain is a crucial concept that businesses must understand in order to succeed in today's competitive marketplace. By comprehending t...

Talida Munteanu
Jun 20,2024

Category Management: Understanding Its Importance in Retail

Category Management plays a pivotal role in the intricate landscape of retail, yet its essence extends beyond mere simpl...

Customer Journey Map: The Uncomplicated Guide

The customer journey is a complex path, fraught with uncertainties and challenges. 70.19% of online shopping carts end u...

Retail Experience: Insights into the Future of Shopping

Empower Your Employees with Data-Driven Decision Making: Delivering an exceptional retail experience is paramount. It's ...

Should Retailers Take a Stand Against Shrinkflation?

Shrinkflation is a real problem and consumers are getting worried. Actually, recent studies show that 64% of customers a...

Tech budget, Advertising clutter, and Retail peak season - Weekly Snacks #69

Campaign corner Hot dog straw. Yes, it is important to focus on sustainability in retail that is why the plastic straw h...

The Power of Customer-Centric Retailing

In this article, we delve into the concept of Customer-Centric Retailing – what it entails, why it's crucial, and how it...

Retail pricing strategies: Which one is the right one for your FMCG products?

Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this ...

Retail Tech Checklist: What does a brick and mortar retailer need in its tech stack?

While the COVID-19 pandemic has speeded up the adoption of online shopping, this doesn’t mean that brick-and-mortar stor...

Endless aisles in Retail: How does it work?

After the Pandemic changed the way we shop, customers are expecting a lot more from retailers. A lot of consumers got us...

Brand loyalty tactics for FMCG brands

In this competitive industry, it’s crucial to maintain your loyal customers. Nowadays, shoppers have so many options to ...

Retail Merchandising Best Practices for Grocers

Retail merchandising is a critical aspect of the grocery industry that can greatly impact the success of a store. The wa...

Seasonal Marketing - Halloween Edition: "Spook" your customers into buying

Shoppers make emotional purchases and what better way to trigger those emotions than a seasonal marketing campaign? Ever...

Best Practices for Placing and Managing Interactive Displays

The Role of Emotions in Consumer Decision-Making

The Impact of Sensory Marketing on Shopper Engagement

Next Generation Demand Creation

Programmatic Advertising: A Beginner's Guide to Media Buying

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Retail Marketing & Retail Technology Blog

Best Practices for Placing and Manag..

Connected Retail: Transforming Shopping in the Digital World