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Retail Marketing & Retail Technology Blog

Shrinkflation is a real problem and consumers are getting worried. Actually, recent studies show that 64% of customers are concerned about this “trend...
Nicoleta Nicoleta
Oct 4,2023
The rise of private-label brands in the retail industry has been a significant and ongoing trend over the past couple of decades. Private-label brands...
Nicoleta Nicoleta
Sep 27,2023
We’ve talked about Millennials and Gen Z, but what about the youngest generation? In this article, we are going to focus...
Did you know that a new study from HubSpot showed that 55% of US and UK consumers mentioned that their brand loyalty is ...
In the ever-evolving realm of retail, where the intersection of technology, consumer behavior, and marketing strategies ...
In today's rapidly evolving retail landscape, technology continues to reshape the way consumers interact with brands and...
While you might think that only sales are the indicator of a top-performing store, there are various KPIs and metrics th...
Most brands are looking at new ways to promote their products and focusing on digital experiences, but they are forgetti...
InStore Disrupt 2023 is a wrap! We created InStore Disrupt to give retail professionals and other like-minded people an ...
Campaign corner Gym routine. Propel has a new advertising campaign featuring actor Michael B. Jordan. In the campaign, J...
Everybody has heard about ChatGPT. While this is the most well-known use of artificial intelligence, this technology is ...
In-store, online, omnichannel, and multichannel. No matter the channel shoppers choose, we all have the same goal - to p...
Campaign corner Add some “bueno”. According to Tajín’s commercial, its blend of chili, lime, and salt boasts a unique fl...
A shopper profile is a description of a type or a set of customers. It describes the preferences and typicalities of a c...

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