--- title: "Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103" description: "Explore how Walmart is scaling generative AI, how Wegmans is reinventing digital grocery shopping, and why consumer confidence is falling again in Monthly Snacks #103. Plus, a closer look at how snack-buying habits are shifting amid inflation." image: https://www.tokinomo.com/hubfs/Blog%20TMS%20103.jpg --- [![Logo_White_Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Logo_White_Transparent")](https://www.tokinomo.com/) [![Logo-White+Orange-Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Logo-White+Orange-Transparent")](https://www.tokinomo.com/) - - GOLDEN ARROW MARKETING AWARD FOR SALES SERVICE IN POLAND - GOLDEN ARROW AWARD FOR SALES SERVICE IN POLAND [ Read More ](https://www.tokinomo.com/news/sales-service-golden-arrow-award-tokinomo) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [ Back to all articles](https://www.tokinomo.com/blog) Blog # Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103 - ![Nicoleta](https://www.tokinomo.com/hubfs/Nicoleta%20Blog%20Author.jpeg) [Nicoleta](https://www.tokinomo.com/blog/author/nicoleta) - May 6,2025 ## Campaign corner **It’s not just water. **Culligan is launching its first-ever global brand campaign, “[It’s just water until it’s Culligan](https://www.youtube.com/watch?v=vGbmMYLzOAE),” as part of an effort to unify its messaging worldwide. The new initiative also marks the brand’s first collaboration with Highdive, the Chicago agency it brought on six months ago to spearhead its global expansion. **The American spirit. **“[A Lovely Day](https://www.adweek.com/brand-marketing/guinness-irelands-favorite-stout-wants-to-be-american-too/)” offers a modern take on Guinness’ classic tagline, “Lovely Day for a Guinness,” which first appeared in ads in the 1930s. The new film, airing across TV, digital, and social platforms, celebrates community by documenting a 5,057-mile journey across the country, showcasing real people and diverse groups from every state. ## What happened in Retail tech? **All-in for generative AI. **Over the past two years, Walmart has deeply integrated [generative AI](https://www.retaildive.com/news/walmart-agentic-generative-AI-strategy-developer-experience/746250/) across its operations, focusing on balancing innovation with data privacy and security. Through initiatives like the Element platform and expanded AI toolkits, the company has improved code governance, empowered developers, and is fostering a culture where AI is embedded in daily workflows. Leaders emphasize a careful, collaborative approach to AI deployment, aiming to make the technology both approachable and safe for employees at every level. **Shopping experience. **Wegmans has revamped its mobile app and website to blend the best of in-store and online shopping, focusing on personalization, faster shopping, and improved product discovery. New [AI-driven features](https://www.grocerydive.com/news/wegmans-new-website-app-grocery-shopping-digital-personalization/745714/) enhance search functionality, offer personalized recommendations, and organize shopping lists based on purchase history and store locations. These updates aim to boost digital engagement, especially around curbside pickup and app usage, as customer interest in online shopping rebounds. ## What experts say… **Discounters and Sales. **U.S. consumers are cutting back on [snack purchases](https://retailwire.com/discussion/discounts-sales-appetite-snack/), increasingly waiting for discounts or switching to private-label options as inflation and tighter budgets drive more price-sensitive behavior. Shoppers are sticking more closely to planned shopping lists, buying essentials over impulse treats, and often opting to buy snacks in bulk to portion at home. Brands like Frito-Lay are responding by offering price cuts and promotions, as consumers now expect more value in "nice-to-have" categories like snacks. Here’s what Neil Saunders mentioned on the topic:  ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXd7arzev_Fk8XSKnIz-52IngTLCHuCir3t4qaRHUo0aj7dj-hxXcco5_W4Crn18qBQ-zd0izCk1pAYXUa6gN1-t4n2nLoVIE_wrUcA9z2fOb8ei1KR3r9MGyWlJBG0BL1m3UUsOdw?key=n8GQyLbLzAhHPeYsvLmQNFBw) **Weight-loss drugs reshaping grocery. **Research shows that users of GLP-1 drugs like Ozempic, Wegovy, and Mounjaro are cutting back on processed, calorie-dense foods, leading to [modest declines in grocery spending](https://retailwire.com/discussion/how-will-weight-loss-drugs-reshape-grocery-aisles/), especially among higher-income households. While food makers are beginning to explore product adjustments like smaller portions and healthier options, major companies largely downplay the potential disruption, believing the impact will be gradual due to adoption barriers like cost and insurance coverage. Studies suggest growing consumer interest in fresh produce, protein-rich snacks, and functional foods aligned with weight-loss goals. Here’s what James Tenser mentioned:  ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdmiWB9Hgbo6NUX5g6w3runuseSzrdV6qfyTXyv38G8M48HgNVyHU9j5KBGizHfHIwP5yCRh0agnV-UJXXi8w1i3OEQPjWkO-oficxeK9F_dgXCjjPn0FOwHptE3Ptk-deeNPVJcg?key=n8GQyLbLzAhHPeYsvLmQNFBw) ## Statistic of the week ⅔ of consumers are willing to pay 25% more for their favorite brands. Despite economic pressures, many consumers remain loyal to trusted brands, with nearly three-quarters of [U.S. shoppers](https://www.retaildive.com/news/consumers-pay-more-favorite-brands-survey/746100/) willing to stick with their favorites even if prices rise significantly, according to a UserTesting survey. Loyalty is strongest in categories like food, clothing, and electronics, and can be further strengthened through nostalgia and consistent, high-quality customer experiences. However, consumers may switch brands if a competitor offers better value or superior products. ## In other news **Return policy. **A new survey from Forter found that[ 68% of U.S.](https://chainstoreage.com/survey-consumers-admit-taking-advantage-return-policies) and U.K. consumers believe retailers make it easy to abuse flexible return policies, with nearly half admitting to doing so in the past year. Many shoppers exploit policies to avoid full prices, "wardrobe" expensive items, or over-purchase for free shipping benefits, especially among younger consumers. While lenient return policies can drive more purchases, stricter policies risk losing customers, highlighting the need for retailers to balance customer-friendly practices with protections against abuse. **Customer sentiment. **U.S. consumer sentiment fell for the fourth straight month in April, dropping to its lowest level since July 2022 amid growing concerns about economic policy, inflation, and trade. The University of Michigan’s [Consumer Sentiment Index](https://chainstoreage.com/consumer-sentiment-continues-fall-amid-elevated-inflation-tariff-concerns) plunged 8.4% to 52.2, with expectations for the future hitting their lowest point since 1980. Rising inflation expectations, fears of higher unemployment, and weakened income growth are fueling widespread economic unease across all demographics and political affiliations. Sign up for news alerts, insights, and teachings! See more by tag - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - [retail marketing](https://www.tokinomo.com/blog/tag/retail-marketing) - [retail technology](https://www.tokinomo.com/blog/tag/retail-technology) - [shopper experience](https://www.tokinomo.com/blog/tag/shopper-experience) Featured [Gamification, Shopping habits, and Customer centricity - Monthly Snacks #104](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) [Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) [Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience](https://www.tokinomo.com/blog/influencer-marketing-grocers) [Cross-Promotional Strategies Using In-Store Retail Media](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) [Grocery personalization, Customer sentiment, and TikTok Shopping - Monthly snacks #102](https://www.tokinomo.com/blog/grocery-personalization-customer-sentiment-tiktok-shopping-monthly-snacks-102) [Tweets by Tokinomo](https://twitter.com/Tokinomo1?ref_src=twsrc%5Etfw) Article Tags - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) Show your support - [share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) - [share on Twitter](https://twitter.com/home?status=https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) - [share on Linkedin](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) [Prev](https://www.tokinomo.com/blog/influencer-marketing-grocers) ##### [Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience](https://www.tokinomo.com/blog/influencer-marketing-grocers) [Next ](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) ##### [Gamification, Shopping habits, and Customer centricity - Monthly Snacks #104](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) ### Subscribe Here! ### Recent Posts ### Posts by Tag - [shopper marketing (112)](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks (82)](https://www.tokinomo.com/blog/tag/weekly-snacks) - [retail marketing (71)](https://www.tokinomo.com/blog/tag/retail-marketing) - [retail technology (41)](https://www.tokinomo.com/blog/tag/retail-technology) - [shopper experience (30)](https://www.tokinomo.com/blog/tag/shopper-experience) - [brick and mortar retail (29)](https://www.tokinomo.com/blog/tag/brick-and-mortar-retail) - [retail trends (28)](https://www.tokinomo.com/blog/tag/retail-trends) - [Tokinomo (26)](https://www.tokinomo.com/blog/tag/tokinomo) - [shopping experience (26)](https://www.tokinomo.com/blog/tag/shopping-experience) - [customer experience (21)](https://www.tokinomo.com/blog/tag/customer-experience) - [in-store marketing (20)](https://www.tokinomo.com/blog/tag/in-store-marketing) - [retail tech (20)](https://www.tokinomo.com/blog/tag/retail-tech) - [retail advertising (13)](https://www.tokinomo.com/blog/tag/retail-advertising) - [Retail experience (11)](https://www.tokinomo.com/blog/tag/retail-experience) - [brand awareness (11)](https://www.tokinomo.com/blog/tag/brand-awareness) - [shopper engagement (11)](https://www.tokinomo.com/blog/tag/shopper-engagement) - [in-store advertising (10)](https://www.tokinomo.com/blog/tag/in-store-advertising) - [retail media (10)](https://www.tokinomo.com/blog/tag/retail-media) - [boost retail sales (9)](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [experiential marketing (8)](https://www.tokinomo.com/blog/tag/experiential-marketing) - [retail sales (8)](https://www.tokinomo.com/blog/tag/retail-sales) - [Event (7)](https://www.tokinomo.com/blog/tag/event) - [brand marketing (7)](https://www.tokinomo.com/blog/tag/brand-marketing) - [in-store promotions (6)](https://www.tokinomo.com/blog/tag/in-store-promotions) - [retail robots (5)](https://www.tokinomo.com/blog/tag/retail-robots) - [grocery (4)](https://www.tokinomo.com/blog/tag/grocery) - [brand perception (3)](https://www.tokinomo.com/blog/tag/brand-perception) - [customer journey (3)](https://www.tokinomo.com/blog/tag/customer-journey) - [retail during covid (3)](https://www.tokinomo.com/blog/tag/retail-during-covid) - [brand activation (2)](https://www.tokinomo.com/blog/tag/brand-activation) - [brick and mortar marketing (2)](https://www.tokinomo.com/blog/tag/brick-and-mortar-marketing) - [coronavirus impact in retail (2)](https://www.tokinomo.com/blog/tag/coronavirus-impact-in-retail) - [omnichannel retail (2)](https://www.tokinomo.com/blog/tag/omnichannel-retail) - [retailtainment (2)](https://www.tokinomo.com/blog/tag/retailtainment) - [shelf presence (2)](https://www.tokinomo.com/blog/tag/shelf-presence) - [trade marketing (2)](https://www.tokinomo.com/blog/tag/trade-marketing) - [Assortment (1)](https://www.tokinomo.com/blog/tag/assortment) - [Beverages (1)](https://www.tokinomo.com/blog/tag/beverages) - [Cleaning Supplies (1)](https://www.tokinomo.com/blog/tag/cleaning-supplies) - [Strategic Marketing (1)](https://www.tokinomo.com/blog/tag/strategic-marketing) - [awards (1)](https://www.tokinomo.com/blog/tag/awards) - [brand building (1)](https://www.tokinomo.com/blog/tag/brand-building) - [brand trust (1)](https://www.tokinomo.com/blog/tag/brand-trust) - [consumer decision making (1)](https://www.tokinomo.com/blog/tag/consumer-decision-making) - [data analytics (1)](https://www.tokinomo.com/blog/tag/data-analytics) - [future of retail (1)](https://www.tokinomo.com/blog/tag/future-of-retail) - [interactive displays (1)](https://www.tokinomo.com/blog/tag/interactive-displays) - [product launch (1)](https://www.tokinomo.com/blog/tag/product-launch) - [programmatic advertising (1)](https://www.tokinomo.com/blog/tag/programmatic-advertising) - [retail pricing (1)](https://www.tokinomo.com/blog/tag/retail-pricing) - [sampling (1)](https://www.tokinomo.com/blog/tag/sampling) - [strategy (1)](https://www.tokinomo.com/blog/tag/strategy) - [tips to boost retail sales (1)](https://www.tokinomo.com/blog/tag/tips-to-boost-retail-sales) - [transforming retail (1)](https://www.tokinomo.com/blog/tag/transforming-retail) [See all](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103#) Read some more - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - Jun 3,2025 ###### [Gamification, Shopping habits, and Customer centricity - Monthly Snacks #104](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) Campaign corner Break brothers. KitKat wants you to take a break and will make anything for that to happen. Their most r... [Read More ](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - May 6,2025 ###### [Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) Campaign corner It’s not just water. Culligan is launching its first-ever global brand campaign, “It’s just water until ... [Read More ](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) - [grocery](https://www.tokinomo.com/blog/tag/grocery) - Apr 15,2025 ###### [Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience](https://www.tokinomo.com/blog/influencer-marketing-grocers) Social media can be daunting for grocers. Between keeping up with ever-evolving trends, generating consistent content, a... [Read More ](https://www.tokinomo.com/blog/influencer-marketing-grocers) - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) - [grocery](https://www.tokinomo.com/blog/tag/grocery) - Apr 10,2025 ###### [Cross-Promotional Strategies Using In-Store Retail Media](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) Retail is constantly changing and integrating the most recent technologies. However, there are still some “old-school” o... [Read More ](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) ### Any questions or suggestions? Let's talk! ![Form_Right_Bg](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/Form_Right_Bg.png) [![Tokinomo In-Store Marketing Robots](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/T.svg "Tokinomo In-Store Marketing Robots")](https://www.tokinomo.com/) Product Work Resources Company Social - - - - - [ Contact Us ](https://www.tokinomo.com/contact/) ©Tokinomo. Copyright 2024. All Rights Reserved. Patent awarded A201500317, Patent pending A201900056 [ Terms & Conditions ](https://www.tokinomo.com/terms-of-service/) -  [Privacy Policy  ](https://www.tokinomo.com/privacy-policy/) back to top [![Tokinomo In-Store Marketing Robots](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/T.svg "Tokinomo In-Store Marketing Robots")](https://www.tokinomo.com/) Product Work Resources Company Social - - - - - [ Contact Us ](https://www.tokinomo.com/contact/) ©Tokinomo. Copyright 2024. All Rights Reserved. Patent awarded A201500317, Patent pending A201900056 [ Terms & Conditions ](https://www.tokinomo.com/terms-of-service/) -  [Privacy Policy  ](https://www.tokinomo.com/privacy-policy/) back to top ![](https://px.ads.linkedin.com/collect/?pid=2363194&fmt=gif) ```json { "@context": "http://schema.org", "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage", "@id":"https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103" }, "headline": "Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103", "image": { "@type": "ImageObject", "url": "https://www.tokinomo.com/hubfs/Blog%20TMS%20103.jpg" }, "datePublished": "2025-05-06 06:25:02", "dateModified": "May 6, 2025, 6:25:02 AM", "author": { "@type": "Person", "name": "Nicoleta" }, "publisher": { "@type": "Organization", "name": "Tokinomo Marketing SA", "logo": { "@type": "ImageObject", "url": "https://f.hubspotusercontent30.net/hubfs/6784033/Tokinomo%20Logo/Logo_White_Transparent.png" } }, "description": "Explore how Walmart is scaling generative AI, how Wegmans is reinventing digital grocery shopping, and why consumer confidence is falling again in Monthly Snacks #103. Plus, a closer look at how snack-buying habits are shifting amid inflation. " } ```