Thanks for being here! We are happy you want to learn more about Tokinomo. Below, we tried to cover the most frequent questions asked by our clients, partners and other curious minds. In case you haven’t found the answer to your specific question, feel free to reach out and we’ll gladly take care of it for you!
The brand's product is attached to the robot, which sits behind it on the shelf. When a shopper approaches, Tokinomo’s motion sensor detects its presence and brings the product to life by making it move and talk while casting light from the top like an actor on stage.
Prior to this, an implementation team handles the campaign setup, which involves uploading the desired audio files to our custom-made cloud management platform, setting the motion patterns of the product, the light and sensor among others. . Installation on the shelf is also performed by our certified partners in each individual country.
Using Tokinomo gives you the amazing opportunity to turn your product into a storyteller at the point-of-sale and that in itself is a unique benefit. Brands tell stories using TV ads, Facebook and Google Ads, outdoor advertising but have few options when it comes to the point-of-purchase inside brick and mortar stores. Tokinomo manages to make products talk and engage the shoppers RIGHT HERE RIGHT NOW and create a personal connection with each individual shopper that walks by the shelf.
Among the benefits of using Tokinomo, the most important are:
Our robots can be connected to WIFI and they also have a SIM card embedded in case there is no WIFI connection. This brings a lot of benefits for clients, which include real-time campaign management and reporting using the cloud platform.
However, the robots do not require an internet connection to work on the shelf in supermarkets. All the campaign settings can be done remotely prior to the installation and the robots will work even without a constant internet connection.
Having all the robots connected gives you several advantages, like:
Tokinomo robots were designed to work using electricity and we strongly recommend using a power outlet. However, if there isn’t any plug near the shelf, we have created a custom-made battery that lasts around 7 days of continuous work and can be charged completely in 12 hours. This operation is performed by our installation teams.
The maximum weight it can carry is 1.5 kg, but we recommend using it up to 1.2kg for safety reasons. In exceptional cases, we may use even 1.5kg with special settings.
However, if you’re thinking about promoting larger products, this might still be possible depending on the packaging. For example, we had campaigns where we emptied the contents (fabric conditioner, detergents) and it wasn’t noticeable because the packaging was opaque.
Tokinomo robots can be used in fridges, both open and closed.
Tokinomo Mobile App is designed to be used by the installation team in order to test hardware functionalities: the swing arm, light, sound, motion sensor. By using the mobile app, the team can:
The Cloud Platform is designed to be used by the campaign programming team: