The past decade took retail through an entire wave of changes, as the digital capabilities of some of the most important players reached new levels, thus influencing others to follow. Whether we’re talking about areas like Social, Mobility, Analytics or Cloud, they have all contributed to strongly reshaping the future of retail as we know it.
Over the past decades, not much has changed in the retail world when it comes to techniques used to increase sales. Same-old in-store marketing methods, as well as somewhat boring merchandising tricks, just to slightly boost sales.
There's no need to read the title twice, you got it right from the first time, and we didn't make a mistake.
The 2019 edition of How To Web Conference was the 10th anniversary of it, and the event celebrated by focusing on Better Products and Faster Growth. The conference gathered a wealth of international brands, ranging from Dropbox, Shopify, Booking.com, Uber, Seedcamp, Airbnb, Pinterest, to Google, GrowthHackers, Revolut, Eventbrite, Fitbit, Bitdefender, 2checkout, Omniconvert, just to name a few of the giants that were present.
If you are looking to increase sales in your store, you will need to boost product visibility. With stiff competition from the e-Commerce market and constant access to smartphones where shoppers can research products online before buying, product visibility in-store can make or break a sale.