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Retail Marketing & Retail Technology Blog

Trade marketing is a crucial aspect of any business's success in today's highly competitive market. By effectively implementing trade marketing strate...
Nicoleta Nicoleta
Sep 17,2024
Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As consumer behavior shifts and dig...
Nicoleta Nicoleta
Sep 13,2024
Campaign corner Smells like…Mayo? You know those great commercials for perfumes in which a celebrity goes on the mountai...
Retail media has become increasingly influential in the grocery sector, revolutionizing the way brands connect with cons...
In a world brimming with choices, where a stroll down a supermarket aisle presents a myriad of similar options, what com...
Campaign corner Reese’s Super Bowl teaser. The announcement of a significant alteration to Reese's iconic peanut butter ...
In today's fast-paced world, customers expect shopping to be smooth and hassle-free, whether they're clicking through a ...
Campaign corner Back to basics. Lowes Foods, a regional grocery chain, has introduced a new campaign for its private-lab...
In an era where retail theft is evolving into a sophisticated challenge, businesses across America are facing an unprece...
Campaign corner Rebel beverage. The "Liquid Death x Rebel Moon: Mandatory Beverage of the Motherworld Commercial" was a ...
In the busy world of shopping and stores, retail branding is really important. It's not just about having a cool logo or...
Campaign corner Just like winning. In the run-up to the Super Bowl LVIII, Frito-Lay's NFL playoff campaign features thre...
"Omnichannel" – you've probably heard this term a lot, in meetings, online, maybe even used it yourself. It's become a b...
Happy New Year! In this first Weekly Snacks edition for 2024 we’ll show you the best ads and campaigns at the moment, re...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.