Blog – TOKINOMO | retail marketing

The retail value chain is a crucial concept that businesses must understand in order to succeed in today's competitive marketplace. By comprehending t...

Talida Munteanu
Jun 20,2024

Category Management: Understanding Its Importance in Retail

Category Management plays a pivotal role in the intricate landscape of retail, yet its essence extends beyond mere simplicity. At a fundamental level,...

Talida Munteanu
Jun 1,2024

Customer Journey Map: The Uncomplicated Guide

The customer journey is a complex path, fraught with uncertainties and challenges. 70.19% of online shopping carts end u...

Retail Experience: Insights into the Future of Shopping

Empower Your Employees with Data-Driven Decision Making: Delivering an exceptional retail experience is paramount. It's ...

Retail Branding: Strategies for Building a Strong Identity

In the busy world of shopping and stores, retail branding is really important. It's not just about having a cool logo or...

Google Shopping Ads, Metaverse in Retail, and Holiday Spending - Weekly Snacks #87

Campaign corner Just like winning. In the run-up to the Super Bowl LVIII, Frito-Lay's NFL playoff campaign features thre...

Holiday Shopping Tool, Black Friday Sales, and Sampling - Weekly Snacks #82

Campaign corner Friendsgiving. To commemorate the 18th anniversary of the theatrical release of “Just Friends” on Novemb...

Point of Purchase: What it is, how it works

Point of purchase (POP) is a common term used in retail. In this complete guide, you will discover more about POP market...

In-app shopping, generative AI, and personalization - Weekly Snacks #81

Campaign corner Too cool. Cat owners are aware that their beloved feline companions can exude an air of indifference—som...

Christmas commercials, In-store returns, and Consumer trends - Weekly Snacks #80

Campaign corner Must be. Jameson Irish Whiskey, renowned for its exceptionally smooth taste and belonging to a widely re...

Optimizing Retail Operations: Strategies for Success

In the retail world, making sure your operations run smoothly is crucial for success. This article is your guide to the ...

Top emerging retail trends to follow in 2024

Retail is an ever-evolving industry and 2024 promises to bring a new wave of changes and trends that will reshape the wa...

Top 9 Retail Media Networks you need to keep an eye on in 2024

The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching cons...

Retail Media, Plant-based diets, and grocery trends - Weekly Snacks #74

Campaign corner 90’s icons. Little Spoon, known for reimagining children's food with healthier options, has launched a n...

Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience

Cross-Promotional Strategies Using In-Store Retail Media

Grocery personalization, Customer sentiment, and TikTok Shopping - Monthly snacks #102

What makes in-store media more effective than online advertising

How Grocery Inflation is Driving Private-Label Growth

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Retail Marketing & Retail Technology Blog

Influencer Marketing for Grocers: Br..

Retail Value Chain: Understanding Its Importance for Business