retail marketing
in-store advertising
Point of Purchase: What it is, how it works
Point of purchase (POP) is a common term used in retail. In this complete guide, you will discover more about POP marketing and POP innovation. We’ll ...
Nicoleta Nicoleta
Nov 22,2023
retail marketing
shopper marketing
weekly snacks
In-app shopping, generative AI, and personalization - Weekly Snacks #81
Campaign corner Too cool. Cat owners are aware that their beloved feline companions can exude an air of indifference—sometimes even to the point of be...
Nicoleta Nicoleta
Nov 21,2023
Christmas commercials, In-store returns, and Consumer trends - Weekly Snacks #80
Campaign corner Must be. Jameson Irish Whiskey, renowned for its exceptionally smooth taste and belonging to a widely re...
Optimizing Retail Operations: Strategies for Success
In the retail world, making sure your operations run smoothly is crucial for success. This article is your guide to the ...
Top emerging retail trends to follow in 2024
Retail is an ever-evolving industry and 2024 promises to bring a new wave of changes and trends that will reshape the wa...
Top 9 Retail Media Networks you need to keep an eye on in 2024
The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching cons...
Retail Media, Plant-based diets, and grocery trends - Weekly Snacks #74
Campaign corner 90’s icons. Little Spoon, known for reimagining children's food with healthier options, has launched a n...
Private Label Success: Strategies to Market and Boost Sales for Your Store Brands
The rise of private-label brands in the retail industry has been a significant and ongoing trend over the past couple of...
Winter 2023 Holiday Retail Trends to Consider
The first leaf of fall hasn’t even touched the ground and we are discussing winter holiday trends? Of course! We believe...
10 essential retail metrics and KPIs for brick and mortar retailers
While you might think that only sales are the indicator of a top-performing store, there are various KPIs and metrics th...
The importance of data analytics for brick and mortar stores
It's time to dive into the world of data analytics and how it can supercharge brick-and-mortar stores. In this article, ...
Rational vs Emotional purchases: What drives customers to buy your product?
Have you ever wondered why customers choose to buy certain products? What motivates their decision-making process? The a...
Endless aisles in Retail: How does it work?
After the Pandemic changed the way we shop, customers are expecting a lot more from retailers. A lot of consumers got us...
In-stock levels, grocery prices, and AI in retail - Weekly Snacks #48
Campaign corner Smart Jar. Hellmann's, a popular mayonnaise brand, has released a new product called "Hellmann's Smart J...
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Point of Purchase: What it is, how it works
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