Retail advertising is one of those terms which recently gained some serious popularity, but what does it actually refer to? According to AdAge, it’s a type of advertising that can be divided in 2 directions: local and national advertising. Those who own a single location, in a single market, usually engage in local retail advertising, through local media, in their attempt to reach customers near their location. Retailers that managed to expand their operations across the country need, of
In 2018, Tokinomo won the big innovation award at RBTE LONDON, the leading event for retail technology.