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Retail Marketing & Retail Technology Blog

In the busy world of shopping and stores, retail branding is really important. It's not just about having a cool logo or a catchy slogan. Retail brand...
Nicoleta Nicoleta
Jan 17,2024
Campaign corner Just like winning. In the run-up to the Super Bowl LVIII, Frito-Lay's NFL playoff campaign features three NFL veterans and numerous fa...
Nicoleta Nicoleta
Jan 16,2024
Campaign corner Friendsgiving. To commemorate the 18th anniversary of the theatrical release of “Just Friends” on Novemb...
Point of purchase (POP) is a common term used in retail. In this complete guide, you will discover more about POP market...
Campaign corner Too cool. Cat owners are aware that their beloved feline companions can exude an air of indifference—som...
Campaign corner Must be. Jameson Irish Whiskey, renowned for its exceptionally smooth taste and belonging to a widely re...
In the retail world, making sure your operations run smoothly is crucial for success. This article is your guide to the ...
Retail is an ever-evolving industry and 2024 promises to bring a new wave of changes and trends that will reshape the wa...
The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching cons...
Campaign corner 90’s icons. Little Spoon, known for reimagining children's food with healthier options, has launched a n...
The rise of private-label brands in the retail industry has been a significant and ongoing trend over the past couple of...
The first leaf of fall hasn’t even touched the ground and we are discussing winter holiday trends? Of course! We believe...
While you might think that only sales are the indicator of a top-performing store, there are various KPIs and metrics th...
It's time to dive into the world of data analytics and how it can supercharge brick-and-mortar stores. In this article, ...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.