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Brand recall: Does your brand stand out?
It’s complicated to stay top of mind in a competitive market. Hundreds of brands fighting to attract the attention of sh...
Shopper Marketing Weekly Snacks #21
Campaign corner Raw Manifesto. We all love a good commercial that involves pets, right? You can see the most adorable fu...
How to support shoppers during the rising cost of living issue
We’ve talked about the most pressing challenges grocers are facing at the moment in our latest expert round-up. One of t...
The future of grocery retail | Expert round-up
A pandemic, the rising inflation and cost-of-living, everchanging trends, demanding customers, and supply chain issues. ...
Rainbow washing: What is it and why it needs to stop
It’s almost the end of June and the world seems to be filled with rainbow-colored flags. The retail industry is no stran...
Supermarket advertising with POP marketing
When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal o...
How to Market to Millennials and Gen Z Shoppers
Millennials have been shopping in stores for many years and they have shaped the way retailers market their products. No...
Retail analytics: Empirical data helping retailers grow
In-store, online, hybrid, omnichannel, these are just a few faces of the retail industry that can be associated with ret...
Word-of-mouth marketing in retail: Drive sales and build brand loyalty
Brands and retailers want the same things: build brand loyalty and drive sales. However, this is not an easy challenge. ...
Shopping centers-as-a-service: Reinventing retail
Retail is constantly changing to meet the demands of its customers. While eCommerce is seeing a constant rise in custome...
How to succed at retail marketing in 2022
The retail industry is ever-changing and the demands of the customers are increasing as we speak. Actually, during the p...
Visual merchandising trends to follow in 2022
Attracting the attention of shoppers in-store is extremely important. While more and more people are shopping online, br...
Customer touchpoints in retail: Impress and engage
The pandemic has affected the way people shop. Also, 75% of the 33,000 customers mentioned that they changed the brands ...
Holiday marketing in-store for FMCG brands
Tis the season to be jolly! Also, it’s that time of year when customers are buying a lot more and spending more time in-...
Product differentiation for FMCG brands in-store
When customers step foot inside a grocery store, they are bombarded with options. As you know, the market is saturated a...
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Last-mile technology, Shoppable ads, and Self-checkout - Weekly Snacks #90

The new generation of POS displays will completely rock your world.

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