What is Retailtainment or experiential marketing?   If you ask marketers what is “Retailtainment” or experiential marketing, each one will give a different view on it. And probably all of them would be right, because experiential marketing comes in many forms. Every activity you do for your CPG brand that looks like a random happening or disrupts the common landscape that your customers are used to seeing, everything that gives clients an out-of-the-ordinary shopping experience, that’s