A few months ago, retailers were registering some fabulous numbers and analysts were already talking about a real boom, especially in the United States, where a 6.5% year-over-year growth was expected. However, March came and we all know the story.
Omnichannel, multichannel retailing...they sound like some quite fancy words, don’t they? Well, not actually, especially after figuring out the differences between the two. But in order to do it, you need to imagine a specific situation…One of your customers visits your website, in an attempt to find a new pair of running shoes. After searching for a few minutes, he finally comes across exactly what he was looking for, but decides not to buy it at that very moment. Nothing special so far. A