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Retail Marketing & Retail Technology Blog

The retail industry is rapidly evolving and technology has an important role to play in this. Since 80% of retail sales happen in-store, brick-and-mor...
Nicoleta Nicoleta
Jul 19,2023
It's time to dive into the world of data analytics and how it can supercharge brick-and-mortar stores. In this article, we're going to explore why dat...
Nicoleta Nicoleta
Jun 28,2023
After the Pandemic changed the way we shop, customers are expecting a lot more from retailers. A lot of consumers got us...
Getting new customers is challenging, especially in this competitive industry. The acquisition cost is rising for both e...
Campaign corner La dolce vita. It’s time to live your best life. At least that’s what Velveeta is preaching in their com...
Times and trends are changing rapidly. Nowadays, sustainability and green initiatives are the centers of attention. The ...
Campaign scoop Thor’s Love for OldSpice. Playing Thor on stage is a hard job and without Old Spice, it seems almost impo...
Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best...
A lot of events have happened in the last two years and most of them had an impact on the retail industry. The COVID-19 ...
Campaign scoop Gold Lions. The Cannes Lions International Festival of Creativity took place just a few days ago and Ogil...
People love to shop and this isn’t going to change. Even with the rising inflation and people saving up for an uncertain...
When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal o...
Campaign scoop Blind Taste Test. How to show that people appreciate your flavored sparkling water? A blind taste test. I...
Customer experiences come in all shapes and sizes. Some shoppers might be in a hurry and just want to grab a quick snack...

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