A lot of things have changed since Coronavirus hit the world, and grocery retail makes no exception. Retail was told that experiential marketing will bring brick and mortar sales to new heights, but now Covid-19 just put everything on hold. You can’t create social gatherings, you can’t do sampling campaigns in stores, you shouldn’t encourage crowds, people don’t wanna touch things. So what can you do? It might look like a dead end for brick and mortar stores, but it isn’t. Retailtainment is
Over the last year, eCommerce registered record growth and it doesn’t show any signs of slowing down. Some people find it easier to shop online, as it allows them to save time. Not only that, but they can buy the things they want or need from the comfort of their own homes.