Blog – TOKINOMO | brick and mortar retail

The retail industry is rapidly evolving and technology has an important role to play in this. Since 80% of retail sales happen in-store, brick-and-mor...

Nicoleta
Jul 19,2023

retail marketing

brick and mortar retail

data analytics

The importance of data analytics for brick and mortar stores

It's time to dive into the world of data analytics and how it can supercharge brick-and-mortar stores. In this article, we're going to explore why dat...

Nicoleta
Jun 28,2023

Endless aisles in Retail: How does it work?

After the Pandemic changed the way we shop, customers are expecting a lot more from retailers. A lot of consumers got us...

Referral Marketing: The power of recommendations

Getting new customers is challenging, especially in this competitive industry. The acquisition cost is rising for both e...

Shopper Marketing Weekly Snacks #16

Campaign corner La dolce vita. It’s time to live your best life. At least that’s what Velveeta is preaching in their com...

Green retailing: 5 easy-to-implement practices

Times and trends are changing rapidly. Nowadays, sustainability and green initiatives are the centers of attention. The ...

Shopper Marketing Weekly Snacks #15

Campaign scoop Thor’s Love for OldSpice. Playing Thor on stage is a hard job and without Old Spice, it seems almost impo...

How to increase brand awareness in-store

Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best...

Rise in inflation influencing grocery advertising

A lot of events have happened in the last two years and most of them had an impact on the retail industry. The COVID-19 ...

Shopper Marketing Weekly Snacks #12

Campaign scoop Gold Lions. The Cannes Lions International Festival of Creativity took place just a few days ago and Ogil...

How to make your store more Instagramable with visual merchandising

People love to shop and this isn’t going to change. Even with the rising inflation and people saving up for an uncertain...

Supermarket advertising with POP marketing

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal o...

Shopper Marketing Weekly Snacks #10

Campaign scoop Blind Taste Test. How to show that people appreciate your flavored sparkling water? A blind taste test. I...

Customer loyalty vs customer satisfaction in-store

Customer experiences come in all shapes and sizes. Some shoppers might be in a hurry and just want to grab a quick snack...

Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103

Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience

Cross-Promotional Strategies Using In-Store Retail Media

Grocery personalization, Customer sentiment, and TikTok Shopping - Monthly snacks #102

What makes in-store media more effective than online advertising

Tweets by Tokinomo

Retail Marketing & Retail Technology Blog

Shopping experience, Generative AI, ..

Revolutionizing Retail: how smart retail displays are reshaping the shopping experience