Campaign corner La dolce vita. It’s time to live your best life. At least that’s what Velveeta is preaching in their commercial. Short, funny, and exu...
Nicoleta Nicoleta
Jul 26,2022
Times and trends are changing rapidly. Nowadays, sustainability and green initiatives are the centers of attention. The Planet is hurting and the reta...
Nicoleta Nicoleta
Jul 20,2022
Campaign scoop Thor’s Love for OldSpice. Playing Thor on stage is a hard job and without Old Spice, it seems almost impo...
Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best...
A lot of events have happened in the last two years and most of them had an impact on the retail industry. The COVID-19 ...
Campaign scoop Gold Lions. The Cannes Lions International Festival of Creativity took place just a few days ago and Ogil...
People love to shop and this isn’t going to change. Even with the rising inflation and people saving up for an uncertain...
When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal o...
Campaign scoop Blind Taste Test. How to show that people appreciate your flavored sparkling water? A blind taste test. I...
Customer experiences come in all shapes and sizes. Some shoppers might be in a hurry and just want to grab a quick snack...
Customers that step foot inside your store are ready to make a purchase or, at least, they are considering it. Unlike sh...
Campaign scoop Change is always good. Kevin Hart, one of the funniest celebrities shoot a commercial for Beyond Meat to ...
Innovation seems to be the main focus of retail businesses in the last few years. The impact of the COVID-19 pandemic an...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.