Blog – TOKINOMO | in-store marketing

Attracting and retaining customers is crucial for the success of any grocery store. Foot traffic, or the number of customers visiting the store, is a ...

Nicoleta
Jan 25,2023

in-store marketing

retail marketing

Generational marketing: In-store marketing for every generation

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. While these two young generations make up a big chunk of the shopping p...

Nicoleta
Sep 21,2022

How to increase brand awareness in-store

Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best...

In-store audio marketing: Speak the language of your shoppers

Innovation seems to be the main focus of retail businesses in the last few years. The impact of the COVID-19 pandemic an...

in-store marketing
Jul 1,2021

How to create hype with your in-store brand activation

Customers step foot inside the store and they are bombarded with hundreds of options. 10 types of hair products, 20 bran...

in-store marketing
Apr 20,2021

Kinder's In-store Marketing Campaign goes viral on Social Media

Brick and mortar stores are considered old-fashioned and many customers are turning to online platforms to make their gr...

in-store marketing
Apr 13,2021

Expert round-up: The state of in-store marketing in 2021

Retail is changing as we speak. COVID-19, the iceberg that hit the whole retail industry is slowly (too slowly) melting ...

in-store marketing
Mar 25,2021

Henkel made Le Chat “scratch” 159% more sales in Auchan, France

What better way to amaze customers than to bring something new to the table (or should we say shelf)? Shoppers in Auchan...

in-store marketing
Mar 16,2021

In-store influencer marketing? Let Danone show you how it’s done!

Danone is definitely an FMCG brand that loves connecting with its customers. That is why they decided to create an influ...

in-store marketing
Feb 9,2021

In-store marketing for the C.A.R.L.Y shopper

Is H.E.N.R.Y gone yet? C.A.R.L.Y is coming into the stores and it’s coming faster than expected. C.A.R.L.Y is the new ...

in-store marketing
Feb 18,2020

In-store Marketing: How to Boost and Track Retail Sales

Over the past decades, not much has changed in the retail world when it comes to techniques used to increase sales. Same...

in-store marketing
Dec 6,2019

Where exactly is the line when it comes to your customers' privacy?

Business would be a lot easier if there was a GPS or some app that would show us where is that thin, invisible border be...

Retail display ideas to engage shoppers in-store

Scan-and-go checkout, NRF Show, and Consumer behavior - Weekly Snacks #40

How to increase foot traffic in your grocery store: Best practices

Inventory management, inflation ease, and drinking trends - Weekly Snacks #39

Retail Marketing Trends 2023: What to expect this year

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Retail display ideas to engage shopp..