CATEGORY: in-store-marketing

Customers step foot inside the store and they are bombarded with hundreds of options. 10 types of hair products, 20 brands that sell the same product with a different label, 7 different flavors,...

Brick and mortar stores are considered old-fashioned and many customers are turning to online platforms to make their grocery shopping. However, there are still powerful and innovative brands that...

Retail is changing as we speak. COVID-19, the iceberg that hit the whole retail industry is slowly (too slowly) melting away, but its effects will continue to impact this industry for many years....

What better way to amaze customers than to bring something new to the table (or should we say shelf)? Shoppers in Auchan stores in France were astonished by their favorite laundry detergent, Le...

Danone is definitely an FMCG brand that loves connecting with its customers. That is why they decided to create an influencer marketing campaign with Cláudia Vieira, their brand ambassador in...

Is H.E.N.R.Y gone yet? C.A.R.L.Y  is coming into the stores and it’s coming faster than expected. C.A.R.L.Y  is the new segment of shoppers who are prepared to enter your store, look out for...

Over the past decades, not much has changed in the retail world when it comes to techniques used to increase sales. Same-old in-store marketing methods, as well as somewhat boring merchandising...

Business would be a lot easier if there was a GPS or some app that would show us where is that thin, invisible border between being relevant and totally annoying to our customers. How many of you...