CATEGORY: in-store-marketing

How can you make sure that you reach the shelves of the biggest retailers? How can you increase brand awareness and customer loyalty? How can you promote your products efficiently? 

Technology is improving as we speak. Robots exist, IoT is here to support your business, AI can help you amaze your customers, and VR can help you travel in a different world. 

In-store advertising trends need to be followed because it’s getting harder and harder to attract and engage customers. Retailers and brands are looking for new ways to entertain shoppers and make...

There is something we can all agree on: everybody loves a good in-store promotion. It doesn’t matter if it’s a discount, a BOGO deal, or a 50% off for the second product, people will be...

Omnichannel, multichannel retailing...they sound like some quite fancy words, don’t they? Well, not actually, especially after figuring out the differences between the two. But in order to do it,...

Retail robots have arrived, and they’re here to stay. And no, we’re not talking about the scenario of a science fiction movie, we’re just looking at how the retail industry has evolved over the...

Over the past decades, not much has changed in the retail world when it comes to techniques used to increase sales. Same-old in-store marketing methods, as well as somewhat boring merchandising...

Business would be a lot easier if there was a GPS or some app that would show us where is that thin, invisible border between being relevant and totally annoying to our customers. How many of you...

There's no need to read the title twice, you got it right from the first time, and we didn't make a mistake.

As consumer demands become greater and customer loyalty gets harder to earn, it becomes more and more important for brands to enhance their in-store marketing to attract customers and offer them a...

  In 2018, Tokinomo won the big innovation award at RBTE LONDON, the leading event for retail technology.

Since the dawn of retail times, brands have been trying to gain a deeper understanding of how and why their shoppers purchase products. So many tried to find clear answers and strategies by simply...