retail sales
in-store marketing
retail marketing
How to increase foot traffic in your grocery store: Best practices
Attracting and retaining customers is crucial for the success of any grocery store. Foot traffic, or the number of customers visiting the store, is a ...
Nicoleta Nicoleta
Jan 25,2023
in-store marketing
retail marketing
Generational marketing: In-store marketing for every generation
You’ve seen hundreds of articles about how to market to Gen Z and Millennials. While these two young generations make up a big chunk of the shopping p...
Nicoleta Nicoleta
Sep 21,2022
How to increase brand awareness in-store
Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best...
In-store audio marketing: Speak the language of your shoppers
Innovation seems to be the main focus of retail businesses in the last few years. The impact of the COVID-19 pandemic an...
How to create hype with your in-store brand activation
Customers step foot inside the store and they are bombarded with hundreds of options. 10 types of hair products, 20 bran...
Kinder's In-store Marketing Campaign goes viral on Social Media
Brick and mortar stores are considered old-fashioned and many customers are turning to online platforms to make their gr...
Expert round-up: The state of in-store marketing in 2021
Retail is changing as we speak. COVID-19, the iceberg that hit the whole retail industry is slowly (too slowly) melting ...
Henkel made Le Chat “scratch” 159% more sales in Auchan, France
What better way to amaze customers than to bring something new to the table (or should we say shelf)? Shoppers in Auchan...
In-store influencer marketing? Let Danone show you how it’s done!
Danone is definitely an FMCG brand that loves connecting with its customers. That is why they decided to create an influ...
In-store marketing for the C.A.R.L.Y shopper
Is H.E.N.R.Y gone yet? C.A.R.L.Y  is coming into the stores and it’s coming faster than expected. C.A.R.L.Y  is the new ...
In-store Marketing: How to Boost and Track Retail Sales
Over the past decades, not much has changed in the retail world when it comes to techniques used to increase sales. Same...
Where exactly is the line when it comes to your customers' privacy?
Business would be a lot easier if there was a GPS or some app that would show us where is that thin, invisible border be...
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