Blog – TOKINOMO | in-store marketing

Grocery inflation has become a defining challenge for consumers and retailers worldwide. As prices for essential goods continue to rise, shoppers are ...

Nicoleta
Mar 13,2025

in-store marketing

shopper marketing

retail trends

Top Trade Marketing Ideas for Success

Trade marketing is a crucial aspect of any business's success in today's highly competitive market. By effectively implementing trade marketing strate...

Nicoleta
Sep 17,2024

Shopper Marketing in European Grocery Retail Stores

Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As co...

Year in Review 2023: Tokinomo’s news, awards, and best campaigns

2023 marked a year of unparalleled achievement for Tokinomo, characterized by groundbreaking innovations, influential pa...

The Ultimate Guide to POS Displays: Designing for Success

Ready to deep dive into the world of POS (point-of-sale) displays? In our comprehensive article, we’ll share everything ...

Cost-effective in-store marketing solutions for smaller brands

Most brands are looking at new ways to promote their products and focusing on digital experiences, but they are forgetti...

Retail display ideas to engage shoppers in-store

Retail displays are an important aspect of retail design and play a crucial role in attracting and engaging customers. A...

How to increase foot traffic in your grocery store: Best practices

Attracting and retaining customers is crucial for the success of any grocery store. Foot traffic, or the number of custo...

Generational marketing: In-store marketing for every generation

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. While these two young generations make up...

How to increase brand awareness in-store

Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best...

In-store audio marketing: Speak the language of your shoppers

Innovation seems to be the main focus of retail businesses in the last few years. The impact of the COVID-19 pandemic an...

in-store marketing
Jul 1,2021

How to create hype with your in-store brand activation

Customers step foot inside the store and they are bombarded with hundreds of options. 10 types of hair products, 20 bran...

in-store marketing
Apr 20,2021

Kinder's In-store Marketing Campaign goes viral on Social Media

Brick and mortar stores are considered old-fashioned and many customers are turning to online platforms to make their gr...

in-store marketing
Apr 13,2021

Expert round-up: The state of in-store marketing in 2021

Retail is changing as we speak. COVID-19, the iceberg that hit the whole retail industry is slowly (too slowly) melting ...

Gamification, Shopping habits, and Customer centricity - Monthly Snacks #104

Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103

Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience

Cross-Promotional Strategies Using In-Store Retail Media

Grocery personalization, Customer sentiment, and TikTok Shopping - Monthly snacks #102

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Retail Marketing & Retail Technology Blog

Gamification, Shopping habits, and C..

How Grocery Inflation is Driving Private-Label Growth