--- title: In-Store Retail Media for Private-Label Brands description: How are private-label brands using retail media to grow? Let’s explore their success story, strategies, and real-world examples that demonstrate the power of in-store retail media. image: https://www.tokinomo.com/hubfs/priva-label-brands-retail-media.jpg --- [![Logo_White_Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Logo_White_Transparent")](https://www.tokinomo.com/) [![Logo-White+Orange-Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Logo-White+Orange-Transparent")](https://www.tokinomo.com/) - - GOLDEN ARROW MARKETING AWARD FOR SALES SERVICE IN POLAND - GOLDEN ARROW AWARD FOR SALES SERVICE IN POLAND [ Read More ](https://www.tokinomo.com/news/sales-service-golden-arrow-award-tokinomo) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [ Back to all articles](https://www.tokinomo.com/blog) Blog # In-Store Retail Media for Private-Label Brands - ![Nicoleta](https://www.tokinomo.com/hubfs/Nicoleta%20Blog%20Author.jpeg) [Nicoleta](https://www.tokinomo.com/blog/author/nicoleta) - Feb 13,2025 Private-label brands are reshaping the retail landscape. Known for affordability and quality, these brands are thriving, driven by shifting consumer priorities and economic considerations. As private-label sales continue to rise, in-store retail media is emerging as a key tool for retailers to connect with shoppers, highlight their unique offerings, and drive engagement in both physical and digital environments. How are private-label brands using retail media to grow? Let’s explore their success story, strategies, and real-world examples that demonstrate the power of in-store retail media. ## The Rise of Private-Label Brands Private-label brands saw record-breaking growth in 2024, reaching [$271 billion in sales](https://storebrands.com/private-label-hot-topic-unfis-san-diego-show)—a $9 billion increase from the previous year. This 3.9% growth far outpaced the 1% growth of national brands. Key categories driving this performance included: - **Refrigerated goods:** +7.5% - **General food:** +4.3% - **Beverages:** +4% By 2030, private-label sales are forecast to reach $462 billion, growing at nearly 6% annually. Key drivers include: - **Competitive pricing:** Budget-conscious shoppers increasingly turn to private-label brands. - **Enhanced quality:** These brands now rival national counterparts in taste and reliability. - **Innovation:** Creative offerings appeal to diverse consumer needs. ## Why Retail Media is Essential for Private-Label Brands ### Connecting with shoppers  Retail media bridges the gap between brands and consumers. Retailers can effectively communicate their value by showcasing private-label products through dynamic in-store displays, endcaps, and personalized digital campaigns. Private-label products can position themselves as both cost-effective and high-quality solutions to modern consumer needs. ### Enhancing the experience Modern shoppers value convenience, personalization, and clarity. Retail media—from loyalty app offers to data-driven promotions—allows retailers to elevate private-label visibility, ensuring these products meet customer expectations across both physical and digital channels. ## Key Strategies for Retail Media Success ### Leverage data insights  Retailers must analyze purchasing trends and shopper demographics to craft targeted campaigns for [private-label brands](https://www.tokinomo.com/blog/private-label-brands-sales-increase-strategies). Advanced analytics tools help refine these efforts, ensuring relevance and effectiveness. ### Showcase differentiators  Brands should emphasize unique selling points—whether sustainability, affordability, or innovative design. Effective campaigns use creative visuals and messages to make these differentiators stand out. ### Combine physical and digital channels  A seamless blend of in-store displays and digital promotions is critical. Endcaps, shelf-edge screens, and QR codes can guide shoppers from physical stores to enriched digital experiences, like detailed product descriptions or recipes. Using an interactive POP display like [Tokinomo Visibubble](https://www.tokinomo.com/product-visibubble) allows you to provide a phygital experience. ### Partner with retail media networks  Retail media networks like Walmart Connect and Kroger Precision Marketing enable brands to scale campaigns. These platforms offer tools to create personalized ads, measure performance, and optimize spending. ### Test and refine continuously  Campaigns should evolve based on performance metrics. Retailers can experiment with ad formats, messages, and platforms, iterating on strategies to ensure maximum ROI. ### Examples of Private-Label Retail Media Success 1. ** Target’s Good & Gather**** **Target utilizes in-store signage and dedicated shelf space to promote its Good & Gather brand. Focused on health-conscious consumers, the brand highlights quality and natural ingredients. 2. ** Aldi’s Simply Nature and Specially Selected**** **Aldi emphasizes organic certification and gourmet quality for these brands through prominent displays and QR-code-linked promotions. This strategy attracts health-focused shoppers. 3. ** Dollar General’s Clover Valley**** **Dollar General leverages digital and in-store ads to showcase its Clover Valley line’s affordability and variety, which now includes over 100 new items. 4. ** Walmart’s BetterGoods**** **Walmart Connect promotes its BetterGoods private-label line through targeted in-store and online ads. Sustainability and value are core themes in its campaigns. 5. ** Costco’s Kirkland Signature**** **Costco enhances Kirkland Signature’s appeal with in-store sampling events and digital promotions via the Costco app. This experiential approach builds brand loyalty. 6. ** Trader Joe’s Private Labels**** **Trader Joe’s combines creative signage and seasonal tasting stations to promote its private-label products. Exclusive offerings further differentiate its brand. 7. ** Amazon Basics**** **Amazon maximizes its e-commerce reach with personalized checkout ads and shoppable recommendations for its Amazon Basics line. ## The future of in-store retail media **Expanding opportunities through innovation ** The integration of AI and real-time analytics allows for hyper-personalized content delivery. Predictive models suggest products to consumers based on past behavior, ensuring a tailored experience. Companies that leverage advanced data analytics are 23 times more likely to acquire customers and [19 times more likely](https://www.microstrategy.com/blog/ai-trends-in-real-time-analytics-what-you-need-to-know?) to be profitable compared to those that do not adopt artificial intelligence. **Omnichannel engagement ** Retailers must embrace an omnichannel approach that unifies physical and digital shopping. Consistent branding and messaging across platforms simplify the path to purchase, enhancing customer satisfaction. **Building brand loyalty ** Private-label brands can foster loyalty with exclusive rewards and offers. Retailers should invest in loyalty programs that focus on private-label purchases, creating long-term value for customers. Once loyal, [77% of customers](https://aws.amazon.com/blogs/industries/the-critical-role-of-omnichannel-customer-loyalty-in-modern-retail-success/) are more likely to stay with the brand, and 70% are more likely to recommend the brand to others.  **Looking ahead ** Private-label brands are poised to dominate, fueled by affordability and innovation. Retail media will continue to bridge the gap between brands and consumers, delivering personalized, impactful campaigns that drive growth. ## Using in-store retail media for private-label brands Private-label brands are experiencing a golden age, driven by their ability to combine quality and affordability. In-store retail media has proven invaluable in amplifying their presence, offering personalized and dynamic ways to connect with shoppers. Retailers who invest in innovative media strategies will not only keep pace with this evolution but will shape the future of retail. Sign up for news alerts, insights, and teachings! See more by tag - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - [retail marketing](https://www.tokinomo.com/blog/tag/retail-marketing) - [retail technology](https://www.tokinomo.com/blog/tag/retail-technology) - [shopper experience](https://www.tokinomo.com/blog/tag/shopper-experience) Featured [Gamification, Shopping habits, and Customer centricity - Monthly Snacks #104](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) [Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) [Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience](https://www.tokinomo.com/blog/influencer-marketing-grocers) [Cross-Promotional Strategies Using In-Store Retail Media](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) [Grocery personalization, Customer sentiment, and TikTok Shopping - Monthly snacks #102](https://www.tokinomo.com/blog/grocery-personalization-customer-sentiment-tiktok-shopping-monthly-snacks-102) [Tweets by Tokinomo](https://twitter.com/Tokinomo1?ref_src=twsrc%5Etfw) Article Tags - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [Retail experience](https://www.tokinomo.com/blog/tag/retail-experience) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) Show your support - [share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.tokinomo.com/blog/in-store-retail-media-private-label-brands) - [share on Twitter](https://twitter.com/home?status=https://www.tokinomo.com/blog/in-store-retail-media-private-label-brands) - [share on Linkedin](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tokinomo.com/blog/in-store-retail-media-private-label-brands) [Prev](https://www.tokinomo.com/blog/digital-platforms-nrf-2025-discounters-monthly-snacks-100) ##### [Digital platforms, NRF 2025, and Discounters- Monthly Snacks #100](https://www.tokinomo.com/blog/digital-platforms-nrf-2025-discounters-monthly-snacks-100) [Next ](https://www.tokinomo.com/blog/ai-automation-retail-media) ##### [AI and Automation: How does it impact retail media](https://www.tokinomo.com/blog/ai-automation-retail-media) ### Subscribe Here! ### Recent Posts ### Posts by Tag - [shopper marketing (112)](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks (82)](https://www.tokinomo.com/blog/tag/weekly-snacks) - [retail marketing (71)](https://www.tokinomo.com/blog/tag/retail-marketing) - [retail technology (41)](https://www.tokinomo.com/blog/tag/retail-technology) - [shopper experience (30)](https://www.tokinomo.com/blog/tag/shopper-experience) - [brick and mortar retail (29)](https://www.tokinomo.com/blog/tag/brick-and-mortar-retail) - [retail trends (28)](https://www.tokinomo.com/blog/tag/retail-trends) - [Tokinomo (26)](https://www.tokinomo.com/blog/tag/tokinomo) - [shopping experience (26)](https://www.tokinomo.com/blog/tag/shopping-experience) - [customer experience (21)](https://www.tokinomo.com/blog/tag/customer-experience) - [in-store marketing (20)](https://www.tokinomo.com/blog/tag/in-store-marketing) - [retail tech (20)](https://www.tokinomo.com/blog/tag/retail-tech) - [retail advertising (13)](https://www.tokinomo.com/blog/tag/retail-advertising) - [Retail experience (11)](https://www.tokinomo.com/blog/tag/retail-experience) - [brand awareness (11)](https://www.tokinomo.com/blog/tag/brand-awareness) - [shopper engagement (11)](https://www.tokinomo.com/blog/tag/shopper-engagement) - [in-store advertising (10)](https://www.tokinomo.com/blog/tag/in-store-advertising) - [retail media (10)](https://www.tokinomo.com/blog/tag/retail-media) - [boost retail sales (9)](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [experiential marketing (8)](https://www.tokinomo.com/blog/tag/experiential-marketing) - [retail sales (8)](https://www.tokinomo.com/blog/tag/retail-sales) - [Event (7)](https://www.tokinomo.com/blog/tag/event) - [brand marketing (7)](https://www.tokinomo.com/blog/tag/brand-marketing) - [in-store promotions (6)](https://www.tokinomo.com/blog/tag/in-store-promotions) - [retail robots (5)](https://www.tokinomo.com/blog/tag/retail-robots) - [grocery (4)](https://www.tokinomo.com/blog/tag/grocery) - [brand perception (3)](https://www.tokinomo.com/blog/tag/brand-perception) - [customer journey (3)](https://www.tokinomo.com/blog/tag/customer-journey) - [retail during covid (3)](https://www.tokinomo.com/blog/tag/retail-during-covid) - [brand activation (2)](https://www.tokinomo.com/blog/tag/brand-activation) - [brick and mortar marketing (2)](https://www.tokinomo.com/blog/tag/brick-and-mortar-marketing) - [coronavirus impact in retail (2)](https://www.tokinomo.com/blog/tag/coronavirus-impact-in-retail) - [omnichannel retail (2)](https://www.tokinomo.com/blog/tag/omnichannel-retail) - [retailtainment (2)](https://www.tokinomo.com/blog/tag/retailtainment) - [shelf presence (2)](https://www.tokinomo.com/blog/tag/shelf-presence) - [trade marketing (2)](https://www.tokinomo.com/blog/tag/trade-marketing) - [Assortment (1)](https://www.tokinomo.com/blog/tag/assortment) - [Beverages (1)](https://www.tokinomo.com/blog/tag/beverages) - [Cleaning Supplies (1)](https://www.tokinomo.com/blog/tag/cleaning-supplies) - [Strategic Marketing (1)](https://www.tokinomo.com/blog/tag/strategic-marketing) - [awards (1)](https://www.tokinomo.com/blog/tag/awards) - [brand building (1)](https://www.tokinomo.com/blog/tag/brand-building) - [brand trust (1)](https://www.tokinomo.com/blog/tag/brand-trust) - [consumer decision making (1)](https://www.tokinomo.com/blog/tag/consumer-decision-making) - [data analytics (1)](https://www.tokinomo.com/blog/tag/data-analytics) - [future of retail (1)](https://www.tokinomo.com/blog/tag/future-of-retail) - [interactive displays (1)](https://www.tokinomo.com/blog/tag/interactive-displays) - [product launch (1)](https://www.tokinomo.com/blog/tag/product-launch) - [programmatic advertising (1)](https://www.tokinomo.com/blog/tag/programmatic-advertising) - [retail pricing (1)](https://www.tokinomo.com/blog/tag/retail-pricing) - [sampling (1)](https://www.tokinomo.com/blog/tag/sampling) - [strategy (1)](https://www.tokinomo.com/blog/tag/strategy) - [tips to boost retail sales (1)](https://www.tokinomo.com/blog/tag/tips-to-boost-retail-sales) - [transforming retail (1)](https://www.tokinomo.com/blog/tag/transforming-retail) [See all](https://www.tokinomo.com/blog/in-store-retail-media-private-label-brands#) Read some more - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - Jun 3,2025 ###### [Gamification, Shopping habits, and Customer centricity - Monthly Snacks #104](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) Campaign corner Break brothers. KitKat wants you to take a break and will make anything for that to happen. Their most r... [Read More ](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - May 6,2025 ###### [Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) Campaign corner It’s not just water. Culligan is launching its first-ever global brand campaign, “It’s just water until ... [Read More ](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) - [grocery](https://www.tokinomo.com/blog/tag/grocery) - Apr 15,2025 ###### [Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience](https://www.tokinomo.com/blog/influencer-marketing-grocers) Social media can be daunting for grocers. Between keeping up with ever-evolving trends, generating consistent content, a... [Read More ](https://www.tokinomo.com/blog/influencer-marketing-grocers) - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) - [grocery](https://www.tokinomo.com/blog/tag/grocery) - Apr 10,2025 ###### [Cross-Promotional Strategies Using In-Store Retail Media](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) Retail is constantly changing and integrating the most recent technologies. However, there are still some “old-school” o... [Read More ](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) ### Any questions or suggestions? Let's talk! ![Form_Right_Bg](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/Form_Right_Bg.png) [![Tokinomo In-Store Marketing Robots](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/T.svg "Tokinomo In-Store Marketing Robots")](https://www.tokinomo.com/) Product Work Resources Company Social - - - - - [ Contact Us ](https://www.tokinomo.com/contact/) ©Tokinomo. Copyright 2024. All Rights Reserved. Patent awarded A201500317, Patent pending A201900056 [ Terms & Conditions ](https://www.tokinomo.com/terms-of-service/) -  [Privacy Policy  ](https://www.tokinomo.com/privacy-policy/) back to top [![Tokinomo In-Store Marketing Robots](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/T.svg "Tokinomo In-Store Marketing Robots")](https://www.tokinomo.com/) Product Work Resources Company Social - - - - - [ Contact Us ](https://www.tokinomo.com/contact/) ©Tokinomo. Copyright 2024. All Rights Reserved. Patent awarded A201500317, Patent pending A201900056 [ Terms & Conditions ](https://www.tokinomo.com/terms-of-service/) -  [Privacy Policy  ](https://www.tokinomo.com/privacy-policy/) back to top ![](https://px.ads.linkedin.com/collect/?pid=2363194&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "Nicoleta" }, "dateModified" : "February 28, 2025, 9:30:32 AM", "datePublished" : "2025-02-13 09:00:00", "description" : "How are private-label brands using retail media to grow? Let’s explore their success story, strategies, and real-world examples that demonstrate the power of in-store retail media.", "headline" : "In-Store Retail Media for Private-Label Brands", "image" : { "@type" : "ImageObject", "url" : "https://www.tokinomo.com/hubfs/priva-label-brands-retail-media.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.tokinomo.com/blog/in-store-retail-media-private-label-brands", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent30.net/hubfs/6784033/Tokinomo%20Logo/Logo_White_Transparent.png" }, "name" : "Tokinomo Marketing SA" } } ```