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Retail Marketing & Retail Technology Blog

Campaign corner Taste tester. In Hershey’s commercial, we find out that Lane, a kid, chose to dress up as a Hershey's ta...
This rising inflation is impacting the way we shop and what we add to our carts. While some social categories might stil...
Everybody knows that rising inflation has a negative impact on retail sales and is putting pressure on customers who are...
If you’ve read our “Retail Year In Review 2022” article, then you know a lot has happened in the last year in this indus...
Happy New Year! Did you miss us during this holiday season? We sure did! While 2023 is here and we are not ready to let ...
The battle of Christmas commercials Asda’s Elf. This Christmas commercial is witty and funny thanks to Buddy the Elf. Yo...
Retail is a challenging industry, considering how much it changed in the last few years. That’s why it is important to k...
People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the techniq...
Campaign Corner Triangles: they're everywhere. Triangles are everywhere and they look like chips. Doritos launched a new...
We’ve talked about the most pressing challenges grocers are facing at the moment in our latest expert round-up. One of t...
Campaign scoop The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. H...
Campaign scoop Saving up. Prices have gone up on almost everything, including gas. Carpooling, choosing public transport...
The pandemic changed the way we did many things. One of the things that are not going to be the same as it used to be in...
Over the last two decades, the shopping experience has changed dramatically. With the majority of retailers now having a...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.