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Retail Marketing & Retail Technology Blog

In today's highly competitive retail industry, businesses are constantly searching for innovative strategies to improve ...
Campaign scoop Press Play. Rockstar, the energy drink, plans to recruit several musicians as brand ambassadors in order ...
Campaign corner Get a vasectomy. Ryan Reynolds and Jessie James Decker have joined forces once again to create a third v...
Campaign corner Death to plastic. Did you know that only 5% of plastic is actually recycled? In Liquid Death’s recent co...
Everybody has heard about ChatGPT. While this is the most well-known use of artificial intelligence, this technology is ...
Campaign corner Granny’s drink. Is Iced Tea a granny drink? Well, it depends if it’s Liquid Death Iced Tea. Also, it dep...
Didn’t get a chance to go to EuroShop 2023? Don’t worry, we’ll give you a quick overview of the most important topics di...
Campaign Corner Try it for yourself. Actor-turned-surgeon, Steve Martin, puts on quite a show during Super Bowl LVII in ...
Campaign scoop No Judgment. Drinking a cold beer at work might be satisfying, but not such a great idea. In this ad, Pau...
Holiday commercials Macy is speechless. You know the moment when you give somebody you love a gift and hold your breath ...
The new year is just around the corner which means it’s time to plan the new year’s schedule. If you are a retail profes...
The battle of Christmas commercials Asda’s Elf. This Christmas commercial is witty and funny thanks to Buddy the Elf. Yo...
Campaign Corner Snowman snack. When you have great snacks, everybody wants a taste. In this commercial, PepsiCo shows th...
People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the techniq...
When you are selling a CPG product in-store you know that you have a lot of competitors. While for some “attractive” pro...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.