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Retail Marketing & Retail Technology Blog

A shopper profile is a description of a type or a set of customers. It describes the preferences and typicalities of a c...
Campaign corner Taste tester. In Hershey’s commercial, we find out that Lane, a kid, chose to dress up as a Hershey's ta...
Campaign corner Only the best. In Farmer’s Dog’s commercial a woman shares the tale of how her family welcomed a golden ...
Campaign corner Fill it up. Pot Noodle's latest campaign, "Nothing Fills a Hole Like Pot Noodle," presents Pot Noodle as...
This rising inflation is impacting the way we shop and what we add to our carts. While some social categories might stil...
Campaign corner Bitter ending. Many things have bitter endings, but your beer doesn’t have to have one. Heineken Silver’...
After the Pandemic changed the way we shop, customers are expecting a lot more from retailers. A lot of consumers got us...
Campaign corner Smart Jar. Hellmann's, a popular mayonnaise brand, has released a new product called "Hellmann's Smart J...
In this competitive industry, it’s crucial to maintain your loyal customers. Nowadays, shoppers have so many options to ...
Campaign Corner From farm to bag. Lay’s wants to show consumers that their chips are made out of real potatoes from loca...
Campaign corner Granny’s drink. Is Iced Tea a granny drink? Well, it depends if it’s Liquid Death Iced Tea. Also, it dep...
Campaign Corner Refreshing kiss. Starry has an interesting new commercial. While seated courtside during an NBA game, Ke...
Didn’t get a chance to go to EuroShop 2023? Don’t worry, we’ll give you a quick overview of the most important topics di...
Everybody knows that rising inflation has a negative impact on retail sales and is putting pressure on customers who are...
Campaign corner Beer fight. No, we didn’t forget about this beer fight commercial at the Super Bowl. At a bar, a devoted...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.