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Retail Marketing & Retail Technology Blog

In the ever-evolving realm of retail, where the intersection of technology, consumer behavior, and marketing strategies ...
Campaign corner Great flavor. In an effort to promote his product and find out more about what consumers want, singer an...
In this article, we delve into the concept of Customer-Centric Retailing – what it entails, why it's crucial, and how it...
Campaign corner Light beer, strong promotion. Introducing the new Heineken Silver in the world of light beers. It promis...
In today's rapidly evolving retail landscape, technology continues to reshape the way consumers interact with brands and...
Campaign corner Better with. Pepsi and agency Alma were recognized by the industry for their outstanding 2021 "Better Wi...
Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this ...
Campaign corner Dehydration. Is dehydration making you disappear? In Getorade’s new commercial, a basketball player prep...
While the COVID-19 pandemic has speeded up the adoption of online shopping, this doesn’t mean that brick-and-mortar stor...
Campaign scoop Meow Mix. What’s cuter than 1 cat singing a Meow Mix jingle? 5 cats dressed in denim singing the jingle l...
The retail industry is rapidly evolving and technology has an important role to play in this. Since 80% of retail sales ...
Campaign corner Peculiar mural. Planters introduces its new line of flavored cashew snacks with an “interesting” commerc...
In today's highly competitive retail industry, businesses are constantly searching for innovative strategies to improve ...
Campaign corner Hate comments. Liquid Death did it again. The brand released a complete music video this week for one of...
While you might think that only sales are the indicator of a top-performing store, there are various KPIs and metrics th...

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.