Over the last year, eCommerce registered record growth and it doesn’t show any signs of slowing down. Some people find it easier to shop online, as it allows them to save time. Not only that, but they can buy the things they want or need from the comfort of their own homes.
Over the past decades, not much has changed in the retail world when it comes to techniques used to increase sales. Same-old in-store marketing methods, as well as somewhat boring merchandising tricks, just to slightly boost sales.
We’re very happy to announce that Tokinomo raised a seed round of over €700,000, from EGV and a group of angel investors, mostly part of TechAngels.
Business would be a lot easier if there was a GPS or some app that would show us where is that thin, invisible border between being relevant and totally annoying to our customers. How many of you would buy it?
If you are looking to increase sales in your store, you will need to boost product visibility. When there is stiff competition from the e-Commerce market and with constant access to smartphones so shoppers can research products online, product visibility in-store can make or break a sale. We now live in a world where the experience economy has transformed the retail space; shops are no longer a place just to buy goods, but where shoppers