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Retail Marketing & Retail Technology Blog

Campaign corner This changes everything. Two months following the initiation of its marketing campaign focused on farmer...
The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching cons...
Campaign corner Halloween candy. Halloween is celebrated by trick-or-treating enthusiasts, talented bakers who create de...
Shrinkflation is a real problem and consumers are getting worried. Actually, recent studies show that 64% of customers a...
Campaign corner 90’s icons. Little Spoon, known for reimagining children's food with healthier options, has launched a n...
The rise of private-label brands in the retail industry has been a significant and ongoing trend over the past couple of...
Campaign corner Playfulness. Oreo’s newest commercial shows us what it means to be playful. While "I Love It" by Icona P...
We’ve talked about Millennials and Gen Z, but what about the youngest generation? In this article, we are going to focus...
Campaign corner Dog owners understand. When a dog snores loudly, its owner willingly gives up valuable bed space to ensu...
Did you know that a new study from HubSpot showed that 55% of US and UK consumers mentioned that their brand loyalty is ...
Campaign corner FUNdemental textbooks. Kraft Heinz is addressing parents' concerns about their children's return to scho...
The retail industry is constantly changing. Due to various external factors such as rising inflation or the COVID pandem...
Campaign corner Fansville. With the start of season 6 of 'Fansville,' numerous college football enthusiasts are depicted...
The first leaf of fall hasn’t even touched the ground and we are discussing winter holiday trends? Of course! We believe...
Campaign corner Hot dog straw. Yes, it is important to focus on sustainability in retail that is why the plastic straw h...

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Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.