Blog – TOKINOMO (9)

Seasonal Marketing - Halloween Edition: "Spook" your customers into buying

Shoppers make emotional purchases and what better way to trigger those emotions than a seasonal marketing campaign? Ever...

Grocery inflation, Black Friday plans, and Higher-income shoppers - Weekly Snacks #29

Campaign corner Spooky delivery. Is there anything scarier than running out of candy? This Halloween, Uber Eats solves e...

Cleaning Supplies: How to increase sales in a "flat" category

When you are selling a CPG product in-store you know that you have a lot of competitors. While for some “attractive” pro...

Food inflation, in-store tech, and Gen Z Marketing - Weekly Snacks #28

Campaign corner Special Salmon: Loved Tormund Giantsbane from Game of Thrones? Then you are going to enjoy this campaign...

Successful CPG Product Launch In-store

If you already have a successful product line available in brick-and-mortar stores, then you know how challenging it is ...

Food-as-medicine, shopping apps, and high-tech expectations - Weekly Snacks #27

Campaign scoop Caring for your heart. It’s important to take care of your health and exercise constantly. Imagine going ...

Top 9 + best retail podcasts to help you keep up with trends

It’s challenging for every professional to keep up with the latest trends, especially if they work in an ever-changing i...

Healthy features, food, and Christmas shopping- Weekly Snacks #26

Campaign Corner Be the food hero. What’s for breakfast? How about lunch or dinner? Those brave men and women who decide ...

Plant-based products, canceled orders, and quick commerce - Weekly Snacks #25

Campaign scoop Romance novel. Remember classic covers of romance novels with a shirtless man? Well, Capri Sun took it to...

Generational marketing: In-store marketing for every generation

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. While these two young generations make up...

Customer perception, shrinkflation, and shoplifting Weekly Snacks #24

Campaign scoop Forgotten password. Streaming services are great, especially for true fans. What happens when a football ...

Shopper marketing books: 10 insightful reads for shopper marketing professionals

Every retail professional wants to stay on top of his game. Constantly learning about shopper behavior is a must in this...

Ageism, Automation, and Food Preferences - Weekly Snacks #23

Campaign scoop Hard I Dew. Ever loved a beverage so much that you want to marry it? Well, Hard MTN Dew gives you that po...

Brand recall: Does your brand stand out?

It’s complicated to stay top of mind in a competitive market. Hundreds of brands fighting to attract the attention of sh...

Shopper benefits and sustainability - Weekly Snacks #22

Campaign Corner Triangles: they're everywhere. Triangles are everywhere and they look like chips. Doritos launched a new...

Brand Trust

Brand Building: A Comprehensive Step-by-Step Guide

Tokinomo's 5-Year Journey: A Trailblazer in Robotic Shelf Advertising

The Power of Branding in Driving Business Success

Last-mile technology, Shoppable ads, and Self-checkout - Weekly Snacks #90

Tweets by Tokinomo

Retail Marketing & Retail Technology Blog