Blog – TOKINOMO | shopper marketing (3)

Online sales, Grocery digital path, and Multicultural aisles - Weekly Snacks #63

Campaign corner Peculiar mural. Planters introduces its new line of flavored cashew snacks with an “interesting” commerc...

Gamification in Retail: captivating shoppers through interactive elements

In today's highly competitive retail industry, businesses are constantly searching for innovative strategies to improve ...

Food waste, Grocery trends, and Back-to-school - Weekly Snacks #62

Campaign corner Hate comments. Liquid Death did it again. The brand released a complete music video this week for one of...

4th of July, Unattended retail, and Shopping Hub - Weekly Snacks #61

Campaign corner Superbowl excitement. Pepsi is bringing the excitement of the Super Bowl halftime show to the UEFA Champ...

Grocery inflation, Artificial intelligence, and In-house production - Weekly Snacks #60

Campaign scoop Press Play. Rockstar, the energy drink, plans to recruit several musicians as brand ambassadors in order ...

Online prices, DTC era, and Back-to-school campaigns - Weekly Snacks #59

Campaign corner Get a vasectomy. Ryan Reynolds and Jessie James Decker have joined forces once again to create a third v...

Cost-effective in-store marketing solutions for smaller brands

Most brands are looking at new ways to promote their products and focusing on digital experiences, but they are forgetti...

Rational vs Emotional purchases: What drives customers to buy your product?

Have you ever wondered why customers choose to buy certain products? What motivates their decision-making process? The a...

Time of the store, Mobile Shopping, and In-Store Disrupt 2023 - Weekly Snacks #55

Campaign corner Adieu. Corona’s recent commercial shows that relaxation means different things to different people. Whil...

AR in Retail, Indie Revival, and Grocery purchases - Weekly Snacks #53

Campaign corner Add some “bueno”. According to Tajín’s commercial, its blend of chili, lime, and salt boasts a unique fl...

Consumer Forecast 2024: How to Engage the Shopper Profiles of Tomorrow

A shopper profile is a description of a type or a set of customers. It describes the preferences and typicalities of a c...

Shopping habits, Retail Media, and Virtual Fitting Rooms - Weekly Snacks #52

Campaign corner Taste tester. In Hershey’s commercial, we find out that Lane, a kid, chose to dress up as a Hershey's ta...

AI in Retail, online grocery, and virtual stores - Weekly Snacks #51

Campaign corner Only the best. In Farmer’s Dog’s commercial a woman shares the tale of how her family welcomed a golden ...

Lack of innovation, purpose marketing, and eCommerce sales - Weekly Snacks #50

Campaign corner Fill it up. Pot Noodle's latest campaign, "Nothing Fills a Hole Like Pot Noodle," presents Pot Noodle as...

Automated retail, trading down, and BNPL in grocery - Weekly Snacks #49

Campaign corner Bitter ending. Many things have bitter endings, but your beer doesn’t have to have one. Heineken Silver’...

Brand Trust

Brand Building: A Comprehensive Step-by-Step Guide

Tokinomo's 5-Year Journey: A Trailblazer in Robotic Shelf Advertising

The Power of Branding in Driving Business Success

Last-mile technology, Shoppable ads, and Self-checkout - Weekly Snacks #90

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