In-storepedia

Your in-store marketing
dictionary.

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.  

Trade marketing is a type of marketing that doesn’t focus on the end customer. It is a B2B type of marketing that involves wholesalers, retailers, and distributors. The main goal of trade marketing is increasing demand with supply chain partners. 
Tribetailing is the act of marketing and selling products or services to a certain tribe (group of people). Tribes are defined as groups of people connected to one another, to a leader, and to an idea. For instance, groups of people who follow a certain diet (Keto, Paleo, etc.) can be considered tribes.