--- title: Promotions description: Promotions include all of the activities done to promote a product, service, or brand to customers. image: https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/Hero%20Image.jpg --- - - GOLDEN ARROW MARKETING AWARD FOR SALES SERVICE IN POLAND - GOLDEN ARROW AWARD FOR SALES SERVICE IN POLAND [ Read More ](https://www.tokinomo.com/news/sales-service-golden-arrow-award-tokinomo) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [![Logo_White_Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Logo_White_Transparent")](https://www.tokinomo.com/) [![Logo-White+Orange-Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Logo-White+Orange-Transparent")](https://www.tokinomo.com/) ![](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/Hero%20Image.jpg) # Promotions [Back](https://www.tokinomo.com/instorepedia) ##### Promotions Promotions include all of the activities done to promote a product, service, or brand to customers. Promotions include informing customers and attracting them to the store or to the business. The ultimate goal of promotions is to increase sales and brand loyalty.  Promotions include a lot of activities like press releases, product discounts, brand activations, and advertising.    ### Types of promotions Depending on the type of product and your business needs, there are different types of promotions that you can choose from. Some of the most popular types of promotions are:  - In-store promotions (sales promotions)  In-store promotions or sales promotions have the main objective of increasing sales. These promotions are done inside a physical store (brick and mortar stores). They include discounts, BOGO promotions, and flash sales.  - Advertising Advertising is a type of promotion that helps brands increase brand and product awareness. There are different types of advertising, including digital marketing.  - Direct marketing Direct marketing is a form of product or service promotion that includes approaching and communicating with the customer directly.  - Publicity Publicity includes different tactics like reaching out to publications to promote your product, attending events, and promoting the product on television or on the radio.    ### In-store promotions ideas In-store or trade promotions are the most common tactic used by brick and mortar retailers. This is because it gives them a chance to promote the products right at the point of purchase.  There are different tactics that physical retailers can choose from when it comes to in-store promotions. As mentioned, most retailers and brands go for discounts or BOGO promotions. However, using certain types of POP displays like digital or robotic displays can also increase sales without having to cut off prices.  One great in-store promotion idea is to take advantage of the space you have and combine different elements to help you promote your products. Also, think about bundles. So, instead of lowering prices, you could offer a bundle and you also get rid of certain deadstock products.  [Tweets by Tokinomo](https://twitter.com/Tokinomo1?ref_src=twsrc%5Etfw) ### Recent Posts ### Posts by Tag - [shopper marketing (112)](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks (82)](https://www.tokinomo.com/blog/tag/weekly-snacks) - [retail marketing (71)](https://www.tokinomo.com/blog/tag/retail-marketing) - [retail technology (41)](https://www.tokinomo.com/blog/tag/retail-technology) - [shopper experience (30)](https://www.tokinomo.com/blog/tag/shopper-experience) - [brick and mortar retail (29)](https://www.tokinomo.com/blog/tag/brick-and-mortar-retail) - [retail trends (28)](https://www.tokinomo.com/blog/tag/retail-trends) - [Tokinomo (26)](https://www.tokinomo.com/blog/tag/tokinomo) - [shopping experience (26)](https://www.tokinomo.com/blog/tag/shopping-experience) - [customer experience (21)](https://www.tokinomo.com/blog/tag/customer-experience) - [in-store marketing (20)](https://www.tokinomo.com/blog/tag/in-store-marketing) - [retail tech (20)](https://www.tokinomo.com/blog/tag/retail-tech) - [retail advertising (13)](https://www.tokinomo.com/blog/tag/retail-advertising) - [Retail experience (11)](https://www.tokinomo.com/blog/tag/retail-experience) - [brand awareness (11)](https://www.tokinomo.com/blog/tag/brand-awareness) - [shopper engagement (11)](https://www.tokinomo.com/blog/tag/shopper-engagement) - [in-store advertising (10)](https://www.tokinomo.com/blog/tag/in-store-advertising) - [retail media (10)](https://www.tokinomo.com/blog/tag/retail-media) - [boost retail sales (9)](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [experiential marketing (8)](https://www.tokinomo.com/blog/tag/experiential-marketing) - [retail sales (8)](https://www.tokinomo.com/blog/tag/retail-sales) - [Event (7)](https://www.tokinomo.com/blog/tag/event) - [brand marketing (7)](https://www.tokinomo.com/blog/tag/brand-marketing) - [in-store promotions (6)](https://www.tokinomo.com/blog/tag/in-store-promotions) - [retail robots (5)](https://www.tokinomo.com/blog/tag/retail-robots) - [grocery (4)](https://www.tokinomo.com/blog/tag/grocery) - [brand perception (3)](https://www.tokinomo.com/blog/tag/brand-perception) - [customer journey (3)](https://www.tokinomo.com/blog/tag/customer-journey) - [retail during covid (3)](https://www.tokinomo.com/blog/tag/retail-during-covid) - [brand activation (2)](https://www.tokinomo.com/blog/tag/brand-activation) - [brick and mortar marketing (2)](https://www.tokinomo.com/blog/tag/brick-and-mortar-marketing) - [coronavirus impact in retail (2)](https://www.tokinomo.com/blog/tag/coronavirus-impact-in-retail) - [omnichannel retail (2)](https://www.tokinomo.com/blog/tag/omnichannel-retail) - [retailtainment (2)](https://www.tokinomo.com/blog/tag/retailtainment) - [shelf presence (2)](https://www.tokinomo.com/blog/tag/shelf-presence) - [trade marketing (2)](https://www.tokinomo.com/blog/tag/trade-marketing) - [Assortment (1)](https://www.tokinomo.com/blog/tag/assortment) - [Beverages (1)](https://www.tokinomo.com/blog/tag/beverages) - [Cleaning Supplies (1)](https://www.tokinomo.com/blog/tag/cleaning-supplies) - [Strategic Marketing (1)](https://www.tokinomo.com/blog/tag/strategic-marketing) - [awards (1)](https://www.tokinomo.com/blog/tag/awards) - [brand building (1)](https://www.tokinomo.com/blog/tag/brand-building) - [brand trust (1)](https://www.tokinomo.com/blog/tag/brand-trust) - [consumer decision making (1)](https://www.tokinomo.com/blog/tag/consumer-decision-making) - [data analytics (1)](https://www.tokinomo.com/blog/tag/data-analytics) - [future of retail (1)](https://www.tokinomo.com/blog/tag/future-of-retail) - [interactive displays (1)](https://www.tokinomo.com/blog/tag/interactive-displays) - [product launch (1)](https://www.tokinomo.com/blog/tag/product-launch) - [programmatic advertising (1)](https://www.tokinomo.com/blog/tag/programmatic-advertising) - [retail pricing (1)](https://www.tokinomo.com/blog/tag/retail-pricing) - [sampling (1)](https://www.tokinomo.com/blog/tag/sampling) - [strategy (1)](https://www.tokinomo.com/blog/tag/strategy) - [tips to boost retail sales (1)](https://www.tokinomo.com/blog/tag/tips-to-boost-retail-sales) - [transforming retail (1)](https://www.tokinomo.com/blog/tag/transforming-retail) [See all](https://www.tokinomo.com/instorepedia/promotions#) [![Tokinomo In-Store Marketing Robots](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/T.svg "Tokinomo In-Store Marketing Robots")](https://www.tokinomo.com/) Product Work Resources Company Social - - - - - [ Contact Us ](https://www.tokinomo.com/contact/) ©Tokinomo. 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