Your in-store marketing

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.  

A cardboard display is a thick (or often referred to as heavy) paper stock. It is most commonly used in point of purchase displays and it has a strong influence on the way the audience interacts with the display. They also change the look of your products, transforming them into attention-grabbing items. A cardboard display is also usually cheaper than other types of display, because of the materials used for their design.
Click and collect, also known as BOPIS, is a great way to combine both the online and the offline environments in retail. Click stands for researching and ordering online while collecting the products is done in-store. Retailers either have an app or a website from which customers can look up their favorite products, add them to the virtual cart and order them
A clip strip is a type of POP display. It is a long metallic or plastic strip with hooks or holes where products can be placed. It is best for small products like M&M bags, small potato chips, batteries, gums, etc.
Cross merchandising is a type of visual merchandising strategy in which products are displayed next to other complementary products. Cross merchandising is also known as secondary product placement.
Cross-selling is the practice of selling additional complementary products to existing customers. It’s an approach used by multiple businesses, from banks to grocery stores. This practice is useful for both the shopper and the retailer because it’s much more efficient. Customers can see and purchase complementary products (that they might not have known about) from the same place. 
Customer acquisition is the process of gaining new customers. This means convincing people to purchase products or services from your brand or store. 
What does customer experience mean? Customer experience, also known as CX, means the whole perception of the customer regarding a brand or a business. To put it in other words, the way customers feel and act when shopping from inside a store.
Customer lifetime value (CLTV) is the value a customer contributes to a business over the entire lifetime at that company. To put it in other words, CLTV means the amount of money a shopper is going to spend on your products or services for as long as they are your customers. It’s not about the money they already spend, it’s a prediction of how much they will spend overall. 
A cut-case display is a type of point of purchase material used to display products inside a brick and mortar store. This type of display is actually the case (box) that the products came in. Instead of placing other displays, retailers can simply cut the case, either in the front or on the sides to show the products.