Your in-store marketing

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.  

Keystone pricing is a pricing strategy. In this case, the retailer just doubles the wholesale cost to determine the selling price of the product. Depending on the type of product, using keystone pricing could lead to a product being priced too high or too low. 
KPI stands for Key performance indicator. A KPI is an indicator that can be evaluated and monitored to show the performance of a business. Depending on the industry and the activity of the business, there are different KPIs that need to be monitored.