Your in-store marketing

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.  

Market penetration means the percentage of people that used or selected your product in a certain location. For example, let’s say that you sell products in Italy. If 500 people out of 5000 purchase your product, then market penetration is 10%. 
Market research is a process in which you can determine the viability of a new product or service directly with the help of potential customers. It offers great insights to retailers like customer feedback and information about a new market. 
Mass customization is the process of providing services or products that are customized or modified to satisfy the customer’s need. This is a manufacturing technique that combines the personalization of custom-made products with the low costs of mass production.
Merchandising compiles all of the activities necessary to promote and sell products to end-customers in retail. This means that merchandising includes anything from setting prices up to creating and implementing promotions. 
The minimum advertised price is an agreement between the manufacturer/brand and the retailer/seller in which the retailer can’t advertise the product at a smaller price than agreed. Yes, the retailer can sell the product at any price they want to, even at a loss. However, they can’t advertise a lower price than the one agreed on by MAP. 
A motion display is a POP (point of purchase) display that combines a black and white e-paper display with a transparent color print. The black and white e-paper display contains electronic ink and a layer with defined segments that can be controlled individually to switch from white to black, and vice versa. This creates the flashing animation sequences.
Mystery shopping is a research process in which a person is employed to go to a store and pretend to shop there. In the process, the mystery shopper needs to pay attention and fill out a form at the end of the shopping session. This is a way in which retailers check the quality of their products, the way the processes are followed by employees, and the overall shopping experience.