Our Usecases & Campaigns

Market penetration means the percentage of people that used or selected your product in a certain location. For example, let’s say that you sell products in Italy. If 500 people out of 5000 purchase your product, then market penetration is 10%.

Market research is a process in which you can determine the viability of a new product or service directly with the help of potential customers. It offers great insights to retailers like customer feedback and information about a new market.

Mass customization is the process of providing services or products that are customized or modified to satisfy the customer’s need. This is a manufacturing technique that combines the personalization of custom-made products with the low costs of mass production.

Merchandising compiles all of the activities necessary to promote and sell products to end-customers in retail. This means that merchandising includes anything from setting prices up to creating and implementing promotions.

The minimum advertised price is an agreement between the manufacturer/brand and the retailer/seller in which the retailer can’t advertise the product at a smaller price than agreed. Yes, the retailer can sell the product at any price they want to, even at a loss. However, they can’t advertise a lower price than the one agreed on by MAP.

A motion display is a POP (point of purchase) display that combines a black and white e-paper display with a transparent color print. The black and white e-paper display contains electronic ink and a layer with defined segments that can be controlled individually to switch from white to black, and vice versa. This creates the flashing animation sequences.

Mystery shopping is a research process in which a person is employed to go to a store and pretend to shop there. In the process, the mystery shopper needs to pay attention and fill out a form at the end of the shopping session. This is a way in which retailers check the quality of their products, the way the processes are followed by employees, and the overall shopping experience.