Your in-store marketing

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.  

Omnichannel marketing means creating a seamless experience for customers on all of your channels. Omnichannel marketing is all about being available for customers on as many platforms as possible. 
A one-stop shop is a business that offers multiple services or sells products from different categories. The term one-stop shop became popular in the ‘20 because people had to go to the butcher for meat, the fresh market for fruits and vegetables, and so on. That is how the one-stop shop appeared. 
Overhead messaging is an in-store marketing tactic used to inform and engage customers. The ultimate goal is to increase sales while promoting the latest discounts. It’s important to keep customers informed and having too many visual POP displays might be too tiring for their eyes. That’s why overhead messaging is a great in-store marketing tactic.