Your in-store marketing

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.  

Quantity discount is a type of incentive offered to shoppers when they purchase in large amounts. The cost per unit is lower when customers buy a specific number of units. For example, purchasing 1 bag of flour at $1 and buying 10 bags of flour for $8 instead of $10.