A motion display is a POP (point of purchase) display that combines a black and white e-paper display with a transparent color print. The black and white e-paper display contains electronic ink and a layer with defined segments that can be controlled individually to switch from white to black, and vice versa. This creates the flashing animation sequences.
The device is battery-driven which makes it a great asset for stores that have limited power access. It can replace the price label of the product or it can be used in combination with the label to attract the attention of customers. One of the best things about this display is that it can be customized in terms of color, size, and shape. This provides endless possibilities for retailers and brands to create their own unique campaigns.