Your in-store marketing

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.  

Sampling in retail means offering customers small amounts of products in brick and mortar stores. Hired personnel can place a stand next to your products and offer small samples of your most recent product to customers.
A shelf stopper is a type of display that is placed in front of the shelf right next to your product. It helps increase visibility and attract attention to your product. Just like a shelf talker, the shelf stopper is made out of printed material that can display any message. These promotional materials are used to increase sales and brand awareness. 
A shelf strip, also known as a channel strip, is a point-of-purchase graphic used to promote products in-store. Placed in front of the shelves, the strips provide valuable product information, including the price of the product. These shelf strips can be used to show promotions and sales. 
A shelf talker is a type of point-of-purchase display that can be used for in-store promotions. Shelf talkers are printed tickets or pieces of cardboard that are placed on the shelves to attract attention toward a certain product. These displays are easy to customize and can be personalized in any way you like to better reflect the style of the brand or product.
Shopper marketing is a type of marketing that focuses on offering the best to the customer right at the point of purchase. Instead of trying to sell more and promoting your products aggressively, retailers that choose to have a shopper marketing strategy understand the importance of customer experience. 
A shopping experience is a complex concept that combines the way customers feel when interacting with your store, brand, and products. Also, it includes the feelings and actions shoppers have while in-store and online. The shopping experience doesn’t only stop at purchasing products, it combines multiple factors and that’s why it is hard to measure.
Showrooming means going to a brick-and-mortar store or any physical location to look for a product and purchasing it online. People still love to come and check out the products before they make the purchase. However, there are online vendors that sell products at a smaller price.