Your in-store marketing

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.  

Beacons are small wireless devices used by retailers to communicate with the shopper via an app to improve customer experience in store. Beacons send Bluetooth signals to the app of the customer (if the customer has the store’s app installed). Then, the app picks up those signals and transmits location-specific information to the server of the store. 
BOPIS is an acronym for buy online, pick-up in store. Now that we know where it comes from, BOPIS is a great strategy for brick and mortar stores, especially during the COVID-19 pandemic. It allows customers to search for products online, check them out, learn more about them and then make the purchase. They either pay for the products directly online, or they pay when they collect them from the store. 
In-store brand activation concentrates on a specific event, campaign, or interaction with the audience, designed in order to generate a better connection between the brand and the customer. It is also used for generating brand awareness. In-store brand activation is usually an interactive and isolated experience, that helps you to promote your brand and helps the customer to connect with it.
Brand awareness is a term used to describe the level of recognition customers have of a brand or product provided by the brand. Businesses rely on brand awareness strategies to increase sales and remain relevant on the market. 
Brick and click is jargon used to describe a brick-and-mortar store that implemented an omnichannel retail business model. The term “brick” stands for the physical location while “click” stands for online purchases. This means that customers can shop both online and in-store from a brick-and-click retailer. 
The term brick and mortar is used to describe a physical store, a location where products are being sold. Brick and mortar stores are traditional street-side businesses that provide services and products to customers. 
Bulk bins are a way of selling products by weight. Instead of packaging small quantities of products and selling them, some brick-and-mortar stores sell products in bulk, with the help of bulk bins. No, it doesn’t mean that you have to buy in bulk, 10 kg of products.
Bulk Merchandising is a popular display solution that can help build brand awareness. Also described as one of the most environmentally-friendly display options, it is usually used to display and dispense various types of products that can easily go package-free. The most common examples usually include candy, jelly beans, nuts, or grains, but it is not limited to them alone.
Bundled pricing, also known as price bundling, is a common pricing strategy brick and mortar and eCommerce retailers use to sell more products at a higher margin while still providing a discount to the shopper.