Merchandising compiles all of the activities necessary to promote and sell products to end-customers in retail. This means that merchandising includes anything from setting prices up to creating and implementing promotions.
Developing marketing strategies to promote products and services is also included in merchandising activities. However, in a broad sense merchandising can also refer to just selling to customers.
It depends on a number of factors, including the space and the type of products sold, the merchandising strategy can differ from one retailer to another.
Types of merchandising
There are different types and merchandising strategies. Some of the most used strategies include:
- Visual merchandising
Visual merchandising focuses on displaying techniques that highlight the look and benefits of the products or services being sold to customers.
- Omnichannel merchandising
Omnichannel merchandising includes all of the necessary activities that need to be done to ensure a unified experience on all channels available.
- Product merchandising
Product merchandising focuses on activities that promote products to shoppers. This type of merchandising includes in-store promotions, sales, and in-store marketing campaigns.
- Retail merchandising
Retail merchandising includes all of the activities that promote products and services in brick and mortar stores.