Your in-store marketing

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.  

FEFO stands for First Expired, First-out. It is a stock rotation method used to establish which products are placed first on the shelves and sold to shoppers in stores. This is one of the most common stock rotation methods, along with FIFO. 
FIFO stands for first-in, first-out. Just like FEFO, FIFO is a stock rotation method used by retailers. It is used to determine which products are placed in the back of the shelves and which items are sold first. 
Fixture is a common word that means a piece of equipment or furniture that is fixed in position in a building or vehicle. The general definition is great, but fixture has a different meaning in retail. 
A flash sale is a promotional tactic used by eCommerce platforms to increase sales. It is only available for a short period of time. The quantity of products is also small which leads to FOMO (fear of missing out) that ultimately increases impulse buying.
Floor graphics are a type of POP display that can be used for multiple purposes. These graphics can be applied both outside and inside a store or any other business location. Since they are highly customizable, they can be used for promotional purposes or informational purposes. 
FMCG stands for Fast-moving consumer goods. These are products that usually sell very quickly and have a relatively small price. FMCG products have a great inventory turnover compared to specialty items that usually have lower sales and higher carrying charges. 
Free-standing displays are a type of standalone POP shelf displays. These displays can hold products and they are highly customizable. Free-standing displays are used especially for promotional purposes or to display items that are subjected to impulse purchases.
A freestanding fixture is a piece of furniture or equipment that can stand on its own and withhold the weight of products displayed on it. Freestanding fixtures are shelves or other pieces of furniture that hold products. Retailers used them to display items and to promote products that are on sale.