FMCG stands for Fast-moving consumer goods. These are products that usually sell very quickly and have a relatively small price. FMCG products have a great inventory turnover compared to specialty items that usually have lower sales and higher carrying charges. 

Fast-moving consumer goods can be found at grocery stores, some retail stores, and other small corner shops.

Some of the characteristics that differentiate FMCG from other products are that shoppers usually purchase them frequently, in bigger quantities at low prices. Retailers sell FMCG products because they have great inventory turnover and they sell in high volumes.


What comes under FMCG products?

Since the term fast-moving consumer goods doesn’t actually paint the whole picture, we should give some concrete examples. Grocery products are the most common fast-moving consumer goods you can think about. Fruits, vegetables, flour, grains, cheese, beer, wine, and bread are all considered FMCG products. 

However, FMCG also contains non-alimentary products like cleaning supplies, toiletries, over-the-counter medicine, and personal care products. Even some low-budget electronics can be considered fast-moving consumer goods. For example, headphones and chargers. 


Examples of FMCG brands

Since selling fast-moving products is profitable, there are a lot of brands that focus on creating and selling this type of products. One of the most well-known FMCG brands is P&G. This brand sells toiletries, personal care products, and cleaning supplies. 

Another well-known brand - from the beverage market now- is Coca-Cola. Other FMCG brands are: 

  • Jameson
  • Danone
  • Muller
  • Pepsico
  • Unilever
  • Nutella