Fixture is a common word that means a piece of equipment or furniture that is fixed in position in a building or vehicle. The general definition is great, but fixture has a different meaning in retail.
Fixture is used in retail to describe any type of furniture or equipment that displays products. There are a lot of types of fixtures that can be used in stores. One of the most common is the well-known shelf. However, even mannequins and signage holders can be considered fixtures.
It is up to the retailer to decide which types of fixtures better find their place in their store. It is important to take into account that selecting a certain type of fixture has an impact on customer experience and customer satisfaction.