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Your in-store marketing

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.  

E-tailing strands for electronic retailing. This means selling products or services over the Internet. E-tailing can have a B2B (business to business) or B2C (business to consumer) approach, depending on the products and services the business is providing.
What are end caps? End caps are types of displays used at the end of the aisle. Instead of displaying products on the regular aisles, retailers use end caps (spaces at the end of the aisles) to promote those products. The whole end cap is used for a single product with its variations (different colors, flavors, etc.). End caps are actually the spaces at the end of the aisle, which means that they are highly customizable.
Endless Aisle refers to the ability of a retailer to sell specific items to their customers, even if the items are not in stock or not sold inside the store. Shortly, customers can browse through different items that are not available in the store, order them, and receive them at home.
ESL stands for electronic shelf label. The electronic shelf label is a system used to display the prices of the product electronically. Instead of having your employees change prices printed on paper, you can choose ESL which changes the prices automatically.
Event marketing is a marketing strategy that involves a face-to-face meeting (or online, in case of a pandemic) between the brand and its target audience. Event marketing includes events such as trade shows, product launches, product demonstrations, seminars, or conferences.
Experiential marketing is a type of marketing that focuses on creating amazing experiences for customers. Instead of simply promoting a product or service, brands and retailers create experiences in which they use their products.