Your in-store marketing

Since we’re on a mission to make the lives of trade marketers around the world better, we’ve created an extensive encyclopedia of in-store marketing tools, techniques and tactics to help you navigate easier through the deep waters of your profession. Click on each letter to discover definitions, examples and insights brought to you by Tokinomo.  

Gift with purchase is a sales technique in which a brand or retailer offers a smaller/less expensive product when a customer makes a purchase. The gift depends on the type of product and the approach of the brand. 
A gondola in retail is a type of freestanding POP display used to arrange and present products for sale. Gondolas have a flat base and a vertical component with slat walls, pegboards, or notches.
Green retailing is a practice that focuses on reducing waste as much in every process. From manufacturing, packaging, and distribution to displaying products in store. Green retailing is a movement that continues to grow as conscious consumers are trying to live a greener, more eco-friendly lifestyle. 
Gross margin is the companies total revenue or total sales during a given period minus the costs for the goods sold. It shouldn’t be confused with the net margin because to calculate the net margin you will have to extract all expenses from the gross margin.